
Who will trust Virtual Influencers?
At least, they don’t cause drama
You have been told over and over again not to trust strangers. But does this still apply when they are virtual? More and more brands are choosing virtual influencers to embody their values. While they have the advantage of not…

Is capitalism compatible with AI?
Adapt or be devoured by your offspring
The newest offspring of globalized capitalism is called “Intelligence,” and it’s artificial. Its growth is explosive and threatens one of the system’s core pillars: the value of work. To survive AI, capitalism must undergo its own revolution, rethink its balances,…

Aaron Ahuvia: “The human brain is built to form strong relationships with AI figures” (2/2)
The non-interpersonal love expert
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
Les plus lus
When AI complicates our work instead of simplifying it
Is Artificial intelligence turning real football into a game like Football Manager?
Pr. Valentina Pitardi: “People would rather obey a sign than a robot”
Aaron Ahuvia: “People who fall in love with chatbots really fall in love” (1/2)
The non-interpersonal love expert
Nisreen Ameen: “It’s not easy for humans to give up a task that they’ve been doing for many years and automate it to AI”
Neil Maiden: “In business, creativity is seen as a nice tool, not a must-have”