THE QUESTION

Philippe Chereau
February 18, 2026
The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting?

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The “Chuck Norris Facts” – those absurds jokes about the actor that have circulated online for nearly tenty years – capture the moment when audiences began manufacturing celebrity themselves. “Chuck Norris doesn’t sleep. He waits.” “Chuck Norris can divide by…
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Straight ahead

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