THE QUESTION
Philippe Chereau
February 18, 2026
The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is…
Airbnb’s Superhosts Are not those You Think They Are
How Can Platforms Recognize Their Most Valuable Users?
Platforms like Airbnb misidentify their “best” customers and “superhosts.” Revenue alone is misleading: competition and substitution reshape true value. Our research challenges conventional metrics and shows how platforms can rethink Provider Relationship Management (PRM) to identify -and invest in- the…
LVMH’s Succession: What It Takes to Become Bernard Arnault
When heritage can be the start of a company's downfall
Does Success Determine the Value of a Cultural Work?
Regaining control of our imaginations: a new democratic challenge
The American prison system, or the business of incarceration
A business worth several billion dollars
Avatar: From Earth to Pandora, What Rights do we Have Over our Environment?
How can we inhabit our planet through law
Bank loans: what if your call history was worth more than a payslip?
1.4 billion adults do not have a bank account
Why do ex-French Sub-Saharan colonies fare better economically than ex-British ones?
Artificial Islands: A Legal Object Adrift at Sea
They may house climate refugees, research centres, and renewable energy infrastructure
The American prison system, or the business of incarceration
A business worth several billion dollars
Unmasking Anger: Do Women have the right to get Angry (just like Men)?
The “Clash of Civilizations”, an oversimplification of World Order?
Straight ahead
The Dive
Crypto unchained
Get to know how to talk about blockchains and crypto-assets
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
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