THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Adam Ouayda

1 article

Etudiant en Master DDA à SKEMA Business School

Camille Faure

1 article

Program Director - Master of Science IMBD (International Marketing and Business Development), SKEMA Business School

Julien Farhat

1 article

Chercheur doctorant en finance d'entreprise, diplômé de SKEMA Business School.

Pierre-Xavier Meschi

2 articles

Pierre-Xavier Meschi - Professor of International Strategy at IAE Aix- Marseille, Aix-Marseille Université - Afiliated Professor at SKEMA Business School

ALL AUTHORS