THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Romain Masina

November 20, 2025

You’re craving a vacation that’s a little different. But you’re hesitating — worried people will think you’ve turned into some matcha-sipping trend lover. And… 

Is Zara the anti-Shein?

How the fast-fashion leader is reshaping its ecosystem

Twenty percent of the world’s clearwater pollution comes from textile production. Against this backdrop, Zara — the fast-fashion giant — has set bold targets to shrink its environmental footprint while maintaining its dominance. A strategy that could end up reshaping…

MoreIs Zara the anti-Shein?

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Romain Masina

0 article

SKEMA 2015. Founder of Odysway, specialist in immersive travel.

Lionel Nesta

3 articles

Lionel Nesta, Professeur des Universités et membre du GREDEG (CNRS- Université Côte d’Azur), Chercheur associé OFCE-SciencesPo, Professeur affilié et chercheur...

Aurélien Chai

2 articles

Student of the MSc, Corporate Financial Management, SKEMA Business School.

0 article

Philippe Pailot

3 articles

Philippe Pailot, Maître de Conférences HDR, IAE Lille - Professeur affilié de Management des Ressources Humaines et de Management des...

Massimo Maoret

1 article

Massimo Maoret, Professor of Strategic Management, IESE Business School, Barcelona, Spain

Roland Königsgruber

5 articles

Roland Königsgruber, Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Saverio Favaron

2 articles

Professeur assistant en Stratégie et chercheur, SKEMA Business School.

ALL AUTHORS