THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

Philippe Chereau: “Benchmarking is essential for every business”

Entretien avec le professeur de Stratégie et Entrepreneuriat à SKEMA Business School (1/2)

Go ahead and tell Philippe Chereau that benchmarking is pointless! The Professor of Strategy and Entrepreneurship at SKEMA Business School will happily explain exactly why you’re wrong. And he makes a compelling case: at a time of intensifying competition and…

MorePhilippe Chereau: “Benchmarking is essential for every business”

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

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MEdias

Glimpse no.6 – June 2026

Are experts vanishing?

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Romain Masina

0 article

SKEMA 2015. Founder of Odysway, specialist in immersive travel.

Denis Boissin

1 article

Denis Boissin, Professor in Economics and Sustainable Development, SKEMA Business School

Sophie Botte

1 article

Associate Professor in Management, SKEMA Business School

Zhenzhen Zhao

3 articles

Professor of Digital Economy, MINT Research Centre, SKEMA Business School

Diane de Saint-Affrique

0 article

Professeur à SKEMA Business-School, où elle dirige le double Master Droit des Contrats d’Affaires, qu’elle a créé.

Marco Ghitti

2 articles

Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

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