THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

Philippe Chereau: “Benchmarking the Best Is Sometimes a Matter of Survival”

Interview with the Professor of Strategy and Entrepreneurship at SKEMA Business School (2/2)

Benchmarking is essential to corporate strategy. But when constantly observing others, how can a company avoid becoming too much like them? Is it really necessary to strive for innovation at all costs? Philippe Chereau, Professor of Strategy and Entrepreneurship at…

MorePhilippe Chereau: “Benchmarking the Best Is Sometimes a Matter of Survival”

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.6 – June 2026

Are experts vanishing?

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Ivan Coste-Manière

0 article

Professor, researcher, qnd Director of the MSc in Luxury and Fashion Management, SKEMA Business School. He is also Vice President...

Doriane Ahdad

1 article

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

Inès Chenouf

0 article

Etudiante en double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Stephanie Chasserio

6 articles

Co-head of Women in Business and Professor of Management, SKEMA Business School

Natascha Barbosa

0 article

Etudiante double diplôme PGE, SKEMA Business School / Master Droit des Affaires, ULCO

ALL AUTHORS