THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Romain Masina

November 20, 2025

You’re craving a vacation that’s a little different. But you’re hesitating — worried people will think you’ve turned into some matcha-sipping trend lover. And… 

Is Zara the anti-Shein?

How the fast-fashion leader is reshaping its ecosystem

Twenty percent of the world’s clearwater pollution comes from textile production. Against this backdrop, Zara — the fast-fashion giant — has set bold targets to shrink its environmental footprint while maintaining its dominance. A strategy that could end up reshaping…

MoreIs Zara the anti-Shein?

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Eliane Bacha

11 articles

Associate Professor of Organisational Behaviour and Leadership, SKEMA Business School

Tracy Jones

2 articles

Professeur de gestion dans les programmes PGE et BBA à SKEMA Business School. Conseillère Pédogogique au sein du service international...

Peter Spier

2 articles

Professor in Marketing, Sales and International Business, SKEMA Business School

Arthur Derderian

4 articles

Student on the Programme Grande Ecole (PGE) at SKEMA Business School, co-founder of Owners and creator of the newsletter BrainInvest.

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