THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Peter Spier

1 article

Professor in Marketing, Sales and International Business, SKEMA Business School

Romain Masina

0 article

SKEMA 2015. Founder of Odysway, specialist in immersive travel.

Saverio Favaron

1 article

Professeur assistant en Stratégie et chercheur, SKEMA Business School.

Marco Ghitti

2 articles

Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Bernard Sinclair-Desgagné

1 article

Bernard Sinclair-Desgagné, Professor of Economics and Corporate Social Responsibility, SKEMA Business School

Doriane Ahdad

1 article

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

Yoann Guntzburger

2 articles

Professor of Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

ALL AUTHORS