THE QUESTION
Philippe Chereau
February 18, 2026
The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting?
Has AI Really Killed the Author?
The Meaning of a Work and the Work of Meaning
Roland Barthes did not wait for artificial intelligence (AI). More than fifty years before the emergence of ChatGPT, the French literary critic was already questioning the author’s sovereignty over their own text and its interpretation. But AI brings a new…
Philippe Chereau: “Benchmarking is essential for every business”
Interview with the Professor of Strategy and Entrepreneurship at SKEMA Business School (1/2)
Turnaround Is Not About Survival: It Is About Renewal
How IBM Under Arvind Krishna Became a Model of Strategic Renewal
Charles Fourier: Money is not the Driving Force of Work
Work is a Management of Passions
The More AI Thinks, the More Leadership Matters
When analysis becomes abundant, judgment becomes scarce.
Ulysses Bound to His Mast: The Law of The Freest
What Ulysses' choice reveals about the law
Digitalisation in higher education: How I redesigned Design Thinking by creating apps prototypes with my students?
Pr. Jerry Wind: “AI offers the opportunity to challenge the educational paradigm”
Is Warren Buffett the exception that proves the rule?
Breaking out of the chrysalis: How theater can transform a student
INTERVIEW OF RICHARD DAVIES, AUTHOR OF ‘EXTREME ECONOMIES’
Straight ahead
The Dive
Crypto unchained
Get to know how to talk about blockchains and crypto-assets
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
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