THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

Philippe Chereau: “Benchmarking is essential for every business”

Interview with the Professor of Strategy and Entrepreneurship at SKEMA Business School (1/2)

Go ahead and tell Philippe Chereau that benchmarking is pointless! The Professor of Strategy and Entrepreneurship at SKEMA Business School will happily explain exactly why you’re wrong. And he makes a compelling case: at a time of intensifying competition and…

MorePhilippe Chereau: “Benchmarking is essential for every business”

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.6 – June 2026

Are experts vanishing?

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Nelly Djeuwo

0 article

Project Manager Apprentice - Organization and IT Department, French Architects' Mutual Insurance Company

Jean-Luc Gaffard

1 article

Jean-Luc Gaffard, Professeur émérite des Universités et membre du GREDEG (CNRS- Université Côte d’Azur), Chercheur associé OFCE-SciencesPo, Professeur émérite, SKEMA...

Armin Schwienbacher

5 articles

Professor of Finance, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Amaury Goguel

2 articles

Professeur de Finance, Centre de recherche FAIRR, SKEMA Business School - Université Côte d'Azur, France

Diego Zunino

1 article

Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Salomé Beis

1 article

Etudiante du Programme Grande Ecole à SKEMA Business School.

Bénédicte Decaux

0 article

Conseillère plaidoyers cabinet du recteur, Agence Universitaire de la Francophonie

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