THE QUESTION
Romain Masina
November 20, 2025
You’re craving a vacation that’s a little different. But you’re hesitating — worried people will think you’ve turned into some matcha-sipping trend lover. And…
Between fashion and beauty: luxury brands and the challenge of coherence
Governing identity in a one-brand, two-entity model
It’s the beauty of luxury. When you read that L’Oréal just bought Gucci, it feels natural. But in reality, this alliance between fashion and beauty is a challenge. Each brand has its own ritual, its own way of doing things…
Is Zara the anti-Shein?
How the fast-fashion leader is reshaping its ecosystem
What if OpenAI Shaped AI… but Never Claimed the Throne?
Like Moses facing the Promised Land…
Middle East: How Oil is Funding the Post-Oil Era
Sovereign wealth funds face the long-term test
What if you bought a piece of “All I Want for Christmas Is You”?
Music, the new financial asset
OpenAI’s Napoleon-Style Strategy
The Unfinished War Driving Today’s Battle for Dominance
Artificial Islands: A Legal Object Adrift at Sea
They may house climate refugees, research centres, and renewable energy infrastructure
Breaking out of the chrysalis: How theater can transform a student
Pr. Jerry Wind: “AI offers the opportunity to challenge the educational paradigm”
Is Warren Buffett the exception that proves the rule?
Digitalisation in higher education: How I redesigned Design Thinking by creating apps prototypes with my students?
Straight ahead
The Dive
Crypto unchained
Get to know how to talk about blockchains and crypto-assets
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
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