THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

Should We Still Believe in the Business Plan?

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

MORE
From Tetris to Minecraft: building sustainability, not just stacking blocks? – With Antoine Kunsch (Director of Sustainability, Red Bull)
SKEMA Podcasts

From Tetris to Minecraft: building sustainability, not just stacking blocks? – With Antoine Kunsch (Director of Sustainability, Red Bull)

The podcast

Philippe Chereau: “Benchmarking the Best Is Sometimes a Matter of Survival”

Interview with the Professor of Strategy and Entrepreneurship at SKEMA Business School (2/2)
  • 8 mins

Benchmarking is essential to corporate strategy. But when constantly observing others, how can a company avoid becoming too much like them? Is it really necessary to strive for innovation at all costs? Philippe Chereau, Professor of Strategy and Entrepreneurship at…

MorePhilippe Chereau: “Benchmarking the Best Is Sometimes a Matter of Survival”

Has AI Really Killed the Author?

The Meaning of a Work and the Work of Meaning

Philippe Chereau: “Benchmarking is essential for every business”

Interview with the Professor of Strategy and Entrepreneurship at SKEMA Business School (1/2)

Turnaround Is Not About Survival: It Is About Renewal

How IBM Under Arvind Krishna Became a Model of Strategic Renewal

Charles Fourier: Money is not the Driving Force of Work

Work is a Management of Passions

The More AI Thinks, the More Leadership Matters

When analysis becomes abundant, judgment becomes scarce.

Pr. Jerry Wind: “AI offers the opportunity to challenge the educational paradigm”

Pr. Jerry Wind at SKEMA Business School.

Is Warren Buffett the exception that proves the rule?

INTERVIEW OF RICHARD DAVIES, AUTHOR OF ‘EXTREME ECONOMIES’

360 Learning: Achieving mastery in different ways

Breaking out of the chrysalis: How theater can transform a student
• Management• Strategy• Research• Artificial Intelligence• Entrepreneurship• Health• Sustainability• Leadership• Economics• gender• LGBTQ+• Innovation• Women• Social media• Cinema• Company

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets
  • 50 mins

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

ALL MEdias

Glimpse no.6 – June 2026

Are experts vanishing?

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society
MORE ABOUT OUR MAGAZINE
MORE ABOUT OURS PODCASTS

AI for business & ethical challenges: An interview with SKEMA prof Bernard Sinclair-Desgagné | SKEMA

Interview with Margherita Pagani and Renaud Champion | SKEMA

How to use Artificial Intelligence to increase business creativity? – Margherita Pagani

SKEMA Knowledge – Jerry Wind explains the AI-Enabled new educational paradigm

SKEMA Knowledge – Can intuition be useful in extreme situations?

How to use Artificial Intelligence to increase business creativity? – Margherita Pagani

AI Seminar Series – Prof. Christopher Tucci: “Most companies are too slow in adopting AI”

AI Seminar Series – Prof. Christopher Tucci: “I never imagined that AI would develop this way”

AI Seminar Series – Aaron Ahuvia: “People who fall in love with chatbots really fall in love”

AI Seminar Series – “The human brain is built to form strong relationships with AI figures”

SKEMA Knowledge – Jerry Wind explains the AI-Enabled new educational paradigm

Can intuition be useful in extreme situations?

Students drive the learning journey: How we designed a peer-to-peer multicampus learning experience

Learning Different Series: 360 Learning – Achieving mastery in a different way

Interview with Margherita Pagani and Renaud Champion | SKEMA

Breaking out of chrysalis-How theatre can transform a student

Zhenzhen Zhao – Digitalization in higher education

AI for business & ethical challenges: An interview with SKEMA prof Bernard Sinclair-Desgagné | SKEMA

[THINK FORWARD] How to foster social and environmental goals while striving for shareholder value

ThinkForward Masterclass with Laurent Ferrara, Professor of International Economics at SKEMA

• Economics & Finance

• Geopolitics

• Artificial Intelligence

• Management

• Transitions

• Education

ALL ARTICLES

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Tom van Laer

4 articles

Professor of persuasive language and storytelling, SKEMA Business School

Thibault Gillon

1 article

Student of the Programme Grande École (PGE) and the MSc Corporate Financial Management, SKEMA Business School. 

Raluca Sandu

1 article

Raluca Sandu, Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Zakaria Akli

1 article

Diplômé du Global Executive MBA, SKEMA Business School

Nicolas Servel

0 article

Director of the MSc Entrepreneurship & Innovation, the MSc Entrepreneurship & Sustainable Design and the MSc Entrepreneurship, Technology & Startup...

Sophie Botte

1 article

Associate Professor in Management, SKEMA Business School

Marine Hadengue

2 articles

Professor of Innovation Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Hélène Tostain

2 articles

Enseignante en anglais à SKEMA Business School, au sein du Programme Grande Ecole (PGE), du Global BBA, du Master Droit...

Natascha Barbosa

0 article

Etudiante double diplôme PGE, SKEMA Business School / Master Droit des Affaires, ULCO

ALL AUTHORS