THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Romain Masina

November 20, 2025

You’re craving a vacation that’s a little different. But you’re hesitating — worried people will think you’ve turned into some matcha-sipping trend lover. And… 

Is Zara the anti-Shein?

How the fast-fashion leader is reshaping its ecosystem

Twenty percent of the world’s clearwater pollution comes from textile production. Against this backdrop, Zara — the fast-fashion giant — has set bold targets to shrink its environmental footprint while maintaining its dominance. A strategy that could end up reshaping…

MoreIs Zara the anti-Shein?

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Peter Spier

2 articles

Professor in Marketing, Sales and International Business, SKEMA Business School

François Taquet

1 article

François Taquet, Lawyer, Professor of Labour Law, SKEMA Business School

Bernard Guilhon

13 articles

Professor Emeritus of Economics at Aix-Marseille University, SKEMA Business School

Thibault Gillon

2 articles

Student of the Programme Grande École (PGE) and the MSc Corporate Financial Management, SKEMA Business School. 

Camille Faure

1 article

Program Director - Master of Science IMBD (International Marketing and Business Development), SKEMA Business School

Julie Vittecoq

1 article

Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

Humberto Brea Solís

1 article

Humberto Brea Solís, Professor in Strategic Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

ALL AUTHORS