THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

Should We Still Believe in the Business Plan?

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

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From Tetris to Minecraft: building sustainability, not just stacking blocks? – With Antoine Kunsch (Director of Sustainability, Red Bull)
SKEMA Podcasts

From Tetris to Minecraft: building sustainability, not just stacking blocks? – With Antoine Kunsch (Director of Sustainability, Red Bull)

The podcast

Philippe Chereau: “Benchmarking the Best Is Sometimes a Matter of Survival”

Interview with the Professor of Strategy and Entrepreneurship at SKEMA Business School (2/2)
  • 8 mins

Benchmarking is essential to corporate strategy. But when constantly observing others, how can a company avoid becoming too much like them? Is it really necessary to strive for innovation at all costs? Philippe Chereau, Professor of Strategy and Entrepreneurship at…

MorePhilippe Chereau: “Benchmarking the Best Is Sometimes a Matter of Survival”

Has AI Really Killed the Author?

The Meaning of a Work and the Work of Meaning

Philippe Chereau: “Benchmarking is essential for every business”

Interview with the Professor of Strategy and Entrepreneurship at SKEMA Business School (1/2)

Turnaround Is Not About Survival: It Is About Renewal

How IBM Under Arvind Krishna Became a Model of Strategic Renewal

Charles Fourier: Money is not the Driving Force of Work

Work is a Management of Passions

The More AI Thinks, the More Leadership Matters

When analysis becomes abundant, judgment becomes scarce.

Pr. Jerry Wind: “AI offers the opportunity to challenge the educational paradigm”

Pr. Jerry Wind at SKEMA Business School.

Is Warren Buffett the exception that proves the rule?

360 Learning: Achieving mastery in different ways

INTERVIEW OF RICHARD DAVIES, AUTHOR OF ‘EXTREME ECONOMIES’

Breaking out of the chrysalis: How theater can transform a student
• Management• Strategy• Research• Sustainability• Leadership• Economics• Artificial Intelligence• Entrepreneurship• Health• Liberty• Work• Sociology• Turnaround• Innovation• Society• Law

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets
  • 50 mins

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

ALL MEdias

Glimpse no.6 – June 2026

Are experts vanishing?

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society
MORE ABOUT OUR MAGAZINE
MORE ABOUT OURS PODCASTS

AI for business & ethical challenges: An interview with SKEMA prof Bernard Sinclair-Desgagné | SKEMA

Interview with Margherita Pagani and Renaud Champion | SKEMA

How to use Artificial Intelligence to increase business creativity? – Margherita Pagani

SKEMA Knowledge – Jerry Wind explains the AI-Enabled new educational paradigm

SKEMA Knowledge – Can intuition be useful in extreme situations?

How to use Artificial Intelligence to increase business creativity? – Margherita Pagani

AI Seminar Series – Prof. Christopher Tucci: “Most companies are too slow in adopting AI”

AI Seminar Series – Prof. Christopher Tucci: “I never imagined that AI would develop this way”

AI Seminar Series – Aaron Ahuvia: “People who fall in love with chatbots really fall in love”

AI Seminar Series – “The human brain is built to form strong relationships with AI figures”

SKEMA Knowledge – Jerry Wind explains the AI-Enabled new educational paradigm

Can intuition be useful in extreme situations?

Students drive the learning journey: How we designed a peer-to-peer multicampus learning experience

Learning Different Series: 360 Learning – Achieving mastery in a different way

Interview with Margherita Pagani and Renaud Champion | SKEMA

Breaking out of chrysalis-How theatre can transform a student

Zhenzhen Zhao – Digitalization in higher education

AI for business & ethical challenges: An interview with SKEMA prof Bernard Sinclair-Desgagné | SKEMA

[THINK FORWARD] How to foster social and environmental goals while striving for shareholder value

ThinkForward Masterclass with Laurent Ferrara, Professor of International Economics at SKEMA

• Economics & Finance

• Geopolitics

• Artificial Intelligence

• Management

• Transitions

• Education

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Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Francesco Castellaneta

1 article

Professor of Strategy and Entrepreneurship, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Peter Spier

1 article

Professor in Marketing, Sales and International Business, SKEMA Business School

Mina Vuletic

1 article

Student at SKEMA Business School, MSc International Human Resources & Performance Management

Marcos Lima

3 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Saverio Favaron

1 article

Professeur assistant en Stratégie et chercheur, SKEMA Business School.

Yoann Guntzburger

2 articles

Professor of Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Léa Riccoboni

1 article

Graduate of the programme Grande Ecole (PGE) and the MSc International Business de SKEMA Business School ; professional triathlete.

ALL AUTHORS