THE QUESTION
Philippe Chereau
February 18, 2026
The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting?
![[THE QUESTION I SHOULD HAVE ASKED] Homer Simpson: Is it okay to say no to your boss?](https://knowledge.skema.edu/wp-content/uploads/2026/06/simpson-no-to-your-boss-management-podcast-makes-sense-scaled.png)
The Automotive Industry Is Not Immune to a “Strategic Doppler Effect”
When companies evolve along different trajectories and at very different speeds, the competitive signals they send can be misunderstood or underestimated. This phenomenon can be compared to the “Doppler effect”in physics which explains why the sound of an ambulance appears higher-pitched or lower-pitched depending on wether it is moving toward or away from the observer.…
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Straight ahead
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Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
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