THE QUESTION
Philippe Chereau
February 18, 2026
The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting?
The real challenge of business transformation: aligning strategy, business model and innovation
“Business transformation” has become a ubiquitous expression. Yet results often remain disappointing. The problem is rarely the absence of strategy; rather, it is the absence of alignment. As long as strategy, business model, and innovation evolve separately, transformation remains more…
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