THE QUESTION
Philippe Chereau
February 18, 2026
The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting?
Ulysses Bound to His Mast: The Law of The Freest
What Ulysses' choice reveals about the law
Free he who like Odysseus, he had himself tied to the mast? Bound to his ship to resist the Sirens, the hero of The Odyssey anticipates his own weakness and transforms a voluntary constraint into an instrument of freedom. In…
Want to Know if People Are Angry? Don’t (Just) Look at Social Media
What People Write When They Feel Wronged Can Reveal Public Discontent Months Before It Erupts
Dr TikTok and Mrs. Hyde: Why Are Young Women Turning Their Back on the Pill?
When Influencers Are Stronger than Doctors
The Automotive Industry Is Not Immune to a “Strategic Doppler Effect”
When Strategy Meets Physics
Why LGBTQ+ Patients Are Paying for Gaps in Fertility Care
A hidden tax for LGBTQ+ parents?
How Geolocated Apps Try to Reassure You
Balancing sustainable impact and user trust
Pr. Jerry Wind: “AI offers the opportunity to challenge the educational paradigm”
Breaking out of the chrysalis: How theater can transform a student
360 Learning: Achieving mastery in different ways
Digitalisation in higher education: How I redesigned Design Thinking by creating apps prototypes with my students?
Is Warren Buffett the exception that proves the rule?
Straight ahead
The Dive
Crypto unchained
Get to know how to talk about blockchains and crypto-assets
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
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