THE QUESTION
Philippe Chereau
February 18, 2026
The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is…
Between fashion and beauty: luxury brands and the challenge of coherence
Governing identity in a one-brand, two-entity model
It’s the beauty of luxury. When you read that L’Oréal just bought Gucci, it feels natural. But in reality, this alliance between fashion and beauty is a challenge. Each brand has its own ritual, its own way of doing things…
Is Zara the anti-Shein?
How the fast-fashion leader is reshaping its ecosystem
What if OpenAI Shaped AI… but Never Claimed the Throne?
Like Moses facing the Promised Land…
Middle East: How Oil is Funding the Post-Oil Era
Sovereign wealth funds face the long-term test
What if you bought a piece of “All I Want for Christmas Is You”?
Music, the new financial asset
OpenAI’s Napoleon-Style Strategy
The Unfinished War Driving Today’s Battle for Dominance
Artificial Islands: A Legal Object Adrift at Sea
They may house climate refugees, research centres, and renewable energy infrastructure
Breaking out of the chrysalis: How theater can transform a student
Pr. Jerry Wind: “AI offers the opportunity to challenge the educational paradigm”
Digitalisation in higher education: How I redesigned Design Thinking by creating apps prototypes with my students?
Is Warren Buffett the exception that proves the rule?
Straight ahead
The Dive
Crypto unchained
Get to know how to talk about blockchains and crypto-assets
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
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