THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is… 

Airbnb’s Superhosts Are not those You Think They Are

How Can Platforms Recognize Their Most Valuable Users?

Platforms like Airbnb misidentify their “best” customers and “superhosts.” Revenue alone is misleading: competition and substitution reshape true value. Our research challenges conventional metrics and shows how platforms can rethink Provider Relationship Management (PRM) to identify -and invest in- the…

MoreAirbnb’s Superhosts Are not those You Think They Are

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Camille Faure

1 article

Program Director - Master of Science IMBD (International Marketing and Business Development), SKEMA Business School

Doriane Ahdad

2 articles

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

Stephanie Chasserio

14 articles

Co-head of Women in Business and Professor of Management, SKEMA Business School

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