THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

How Geolocated Apps Try to Reassure You

Balancing sustainable impact and user trust

They connect strangers… living just around the corner. Geomatching applications (for donating goods, sharing food, or fostering local solidarity, among other uses) strengthen social ties, help reduce poverty, encourage longer product lifecycles, and contribute to waste reduction. As such, they…

MoreHow Geolocated Apps Try to Reassure You

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

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MEdias

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Lilia Grinda

1 article

Student at SKEMA Business School, Programme Grande Ecole

Marco Ghitti

2 articles

Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Sophie Botte

1 article

Associate Professor in Management, SKEMA Business School

Julie Vittecoq

0 article

Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

Philippe Pailot

0 article

Philippe Pailot, Maître de Conférences HDR, IAE Lille - Professeur affilié de Management des Ressources Humaines et de Management des...

Shirine Dekimeche

1 article

Student at SKEMA Business School, Programme Grande Ecole and Msc Corporate Financial Management.

Rodolphe Desbordes

47 articles

Professor of Economics, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

Carole Daniel

1 article

Professor and researcher at SKEMA Business School, Globalization Academy, member of the SKEMA Centre for Sustainability Studies.

ALL AUTHORS