THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is… 

Benoist Lombard: “We talk about responsible investments and then, at the same time, promote crypto currencies.” 

How to direct savings usefully?

The role of a wealth manager is not just to “invest”, but to direct savings in a useful way. But how can they convince their clients not to give in to the temptations of the short term and to invest…

MoreBenoist Lombard: “We talk about responsible investments and then, at the same time, promote crypto currencies.” 

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Philippe Chereau

2 articles

Philippe Chereau, Professor of Strategy and Entrepreneurship, SKEMA Business School

Nicolas Servel

1 article

Director of the MSc Entrepreneurship & Innovation, the MSc Entrepreneurship & Sustainable Design and the MSc Entrepreneurship, Technology & Startup...

Marcos Lima

4 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Doriane Ahdad

2 articles

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

Thibault Gillon

2 articles

Student of the Programme Grande École (PGE) and the MSc Corporate Financial Management, SKEMA Business School. 

Diane de Saint-Affrique

3 articles

Professeur à SKEMA Business-School, où elle dirige le double Master Droit des Contrats d’Affaires, qu’elle a créé.

ALL AUTHORS