THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.6 – June 2026

Are experts vanishing?

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Frédéric Bossard

4 articles

Frédéric Bossard, Professeur de Marketing Digital, SKEMA Business School

Doriane Ahdad

1 article

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

Tom van Laer

3 articles

Professor of persuasive language and storytelling, SKEMA Business School

Lilia Grinda

1 article

Student at SKEMA Business School, Programme Grande Ecole

Bernard Guilhon

6 articles

Professor Emeritus of Economics at Aix-Marseille University, SKEMA Business School

Isabella Soscia

1 article

Director of the Marketing Interactions (MINT) research centre at SKEMA Business School.

ALL AUTHORS