THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

How Geolocated Apps Try to Reassure You

Balancing sustainable impact and user trust

They connect strangers… living just around the corner. Geomatching applications (for donating goods, sharing food, or fostering local solidarity, among other uses) strengthen social ties, help reduce poverty, encourage longer product lifecycles, and contribute to waste reduction. As such, they…

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Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

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MEdias

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Eléa Cauvin

1 article

Student of the MSc Corporate Financial Management of SKEMA Business School.

Valeria Stourm

1 article

Associate Professor in Digital Marketing, SKEMA Business School

Amine Ezzerouali

1 article

Amine Ezzerouali, Professor of Organisations Management, SKEMA Business School

Berill Blair

1 article

Professeur associé en sustainability (développement durable) à SKEMA Business School

Hélène Duranton

2 articles

Hélène Duranton, SKILS Director (Skema Institute for Languages and Sport), SKEMA Business School

0 article

Michel-Henry Bouchet

2 articles

Michel-Henry Bouchet, former Senior Economist at the World Bank and President of Owen Stanley Financial, currently Strategy Adviser of investment...

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