THE QUESTION

Geneviève Poulingue, directrice du campus SKEMA de Belo-Horizonte (Brésil)

Philippe Chereau

February 18, 2026

The business plan was before. In a volatile world such as ours, why do we keep trying to predict what can’t be predicted? The new trend is adaptation. But can we really adapt ourselves without predicting? 

Straight ahead

The Dive

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.

MoreCrypto unchained

MEdias

Glimpse no.5 – November 2025

Globalisation, Stop or carry on?

Glimpse no.4 – April 2025

Organisational transformation: it was better afterwards

Glimpse no.3 – October 2024

What’s the smart way to work with AI?

Glimpse no.2 – may 2024

In progress: shaping a new style

Glimpse no.1 – January 2024

ESG, a new deal between business and society

Authors

Researchers, teachers, experts… meet the people who bring our content to life.

Laurent Ferrara

5 articles

Professor of International Economics, part of SKEMA Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Frédéric Bossard

4 articles

Frédéric Bossard, Professeur de Marketing Digital, SKEMA Business School

Amine Ezzerouali

1 article

Amine Ezzerouali, Professor of Organisations Management, SKEMA Business School

Inès Chenouf

0 article

Etudiante en double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Francesco Castellaneta

1 article

Professor of Strategy and Entrepreneurship, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Marie Weinberg

1 article

Etudiante à SKEMA Business School, Responsable Marketing & Communication. 

ALL AUTHORS