Friends: Would Joey, Rachel, Chandler & co. have been friends in the age of social media?

Last updated on April 9, 2025
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They’re THE group of friends we’ve all dreamed of having. But the last episode of Friends was shot… 20 years ago. Back then, there was no social media, nor smartphones and the Internet was running at a snail’s pace. In what way have these new everyday technologies changed human relationships? How could Chandler have made people laugh in the age of Twitter? Could Ross have met Rachel in the age of Tinder? These are some of the questions Mary Michaelides asks the Monica Geller of Research: Brazilian Patricia Rossi. Associate Professor of Marketing at SKEMA Business School, she conducts research into consumer behaviour, innovation and new technologies. It is 2024, and we’re off to Central Perk! 

Welcome to “Makes Sense?” a leap in pop culture to explore societal challenges. “Makes Sense?” is a podcast from SKEMA Business School, presented by Mary Michaelides.   

Find out more about Patricia Rossi. 

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Nathan Dubois

1 article

Student at SKEMA Business School, MSc Financial Markets and Investments

Shirine Dekimeche

1 article

Student at SKEMA Business School, Programme Grande Ecole and Msc Corporate Financial Management.

Yujie Cai

1 article

Associate Professor of Human Resource Management, SKEMA Business School.

Michel Ferrary

3 articles

Professeur affilié et chercheur invité du centre de recherche KTO, SKEMA Business School, Fondateur de l'Obsersatoire SKEMA de la Féminisation...

Amine Ezzerouali

1 article

Amine Ezzerouali, Professor of Organisations Management, SKEMA Business School

Tracy Jones

1 article

Professeur de gestion dans les programmes PGE et BBA à SKEMA Business School. Conseillère Pédogogique au sein du service international...

Adam Ouayda

1 article

Etudiant en Master DDA à SKEMA Business School

Emmanuel Combe

1 article

Professeur d'économie, Centre de recherche RISE, SKEMA Business School - Université Côte d'Azur, France. Vice-Président de l’Autorité de la concurrence.

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