Heuristic decision making : how to decide in a complex and uncertain world?
Last updated on January 21, 2025
In this forth Interview of the ThinkForward Conferences cycle organised by Professors Rodolphe Desbordes and Frédéric Munier, SKEMA Business School is pleased to welcome Gerd Gigerenzer.
Professor Gerd Gigerenzer discusses about decision making under uncertainty.
- Risk vs Uncertainty: The best decision under risk is not the best decision under uncertainty.
- The Adaptive Toolbox: What are the heuristics we use, their building blocks, and the evolved capacities they exploit?
- Ecological rationality: What types of environments does a given heuristic work in?
- Intuitive design: How can heuristics and environments be designed to improve decision making?
Professor Gerd Gigerenzer is the Director of Harding Center for Risk Literacy and Director Emeritus of MPI for Human Development.
