Heuristic decision making : how to decide in a complex and uncertain world?  

Last updated on January 21, 2025
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In this forth Interview of the ThinkForward Conferences cycle organised by Professors Rodolphe Desbordes and Frédéric Munier, SKEMA Business School is pleased to welcome Gerd Gigerenzer.
Professor Gerd Gigerenzer discusses about decision making under uncertainty.

  • Risk vs Uncertainty: The best decision under risk is not the best decision under uncertainty.
  • The Adaptive Toolbox: What are the heuristics we use, their building blocks, and the evolved capacities they exploit?
  • Ecological rationality: What types of environments does a given heuristic work in?
  • Intuitive design: How can heuristics and environments be designed to improve decision making?

Professor Gerd Gigerenzer is the Director of Harding Center for Risk Literacy and Director Emeritus of MPI for Human Development.

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Dhafer Saidane

5 articles

Professor of Finance, Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Armin Schwienbacher

5 articles

Professor of Finance, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Liang Xu

1 article

Professor and Research in Finance, SKEMA Business School.

0 article

Marine Hadengue

2 articles

Professor of Innovation Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

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