Heuristic decision making : how to decide in a complex and uncertain world?  

Last updated on January 21, 2025
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In this forth Interview of the ThinkForward Conferences cycle organised by Professors Rodolphe Desbordes and Frédéric Munier, SKEMA Business School is pleased to welcome Gerd Gigerenzer.
Professor Gerd Gigerenzer discusses about decision making under uncertainty.

  • Risk vs Uncertainty: The best decision under risk is not the best decision under uncertainty.
  • The Adaptive Toolbox: What are the heuristics we use, their building blocks, and the evolved capacities they exploit?
  • Ecological rationality: What types of environments does a given heuristic work in?
  • Intuitive design: How can heuristics and environments be designed to improve decision making?

Professor Gerd Gigerenzer is the Director of Harding Center for Risk Literacy and Director Emeritus of MPI for Human Development.

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Zhenzhen Zhao

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Professor of Digital Economy, MINT Research Centre, SKEMA Business School

Nicolas Servel

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Director of the MSc Entrepreneurship & Innovation, the MSc Entrepreneurship & Sustainable Design and the MSc Entrepreneurship, Technology & Startup...

Olivier Chomono

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Directeur associé de La Curatélaire, cabinet de conseil en ingénierie patrimoniale consacré à la personne vulnérable. Auteur de La Tutelle...

Marcos Lima

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Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Pierre-Xavier Meschi

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Pierre-Xavier Meschi - Professor of International Strategy at IAE Aix- Marseille, Aix-Marseille Université - Afiliated Professor at SKEMA Business School

Liang Xu

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Professor and Research in Finance, SKEMA Business School.

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