Eric Viardot

Professor of Strategy, SKEMA Business School.

Nestlé’s Strategic Lesson: Why Sometimes the Best Decision Is to Sell a Business

In an era of volatility, corporate endurance is less about expansion than about choice. In 2026, Nestlé, led by Philipp…

Twenty percent of the world’s clearwater pollution comes from textile production. Against this backdrop, Zara — the fast-fashion giant —…

OpenAI’s story is a bit like a sprinter trying to run a marathon. After taking an early lead in the…

What if OpenAI had conquered the world thanks to Napoleon? The similarities between the strategy deployed by the AI giant…

BCG recently outlined five essential actions for CEOs to maintain confidence in turbulent times. Microsoft offers a vivid example of…

Safra Catz Leaves CEO Role at Oracle. Despite strong financial results, the cloud giant has opted for a leadership duo…

Love stories can sometimes end badly… After 10 years together, Kraft and Heinz have just announced their split. A blessing…