Eric Viardot

Professor of Strategy, SKEMA Business School.

Is Zara the anti-Shein?

Twenty percent of the world’s clearwater pollution comes from textile production. Against this backdrop, Zara — the fast-fashion giant —…

Moses reached the edge of the Promised Land. OpenAI may hit the same wall in AI: its dominance might never…

What if OpenAI had conquered the world thanks to Napoleon? The similarities between the strategy deployed by the AI giant…

BCG recently outlined five essential actions for CEOs to maintain confidence in turbulent times. Microsoft offers a vivid example of…

Safra Catz Leaves CEO Role at Oracle. Despite strong financial results, the cloud giant has opted for a leadership duo…

Love stories can sometimes end badly… After 10 years together, Kraft and Heinz have just announced their split. A blessing…