Who will trust Virtual Influencers?
You have been told over and over again not to trust strangers. But does this still apply when they are virtual? More and more brands are choosing virtual influencers to embody their values. While they have the advantage of not…
Is capitalism compatible with AI?
The newest offspring of globalized capitalism is called “Intelligence,” and it’s artificial. Its growth is explosive and threatens one of the system’s core pillars: the value of work. To survive AI, capitalism must undergo its own revolution, rethink its balances,…
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Aaron Ahuvia: “The human brain is built to form strong relationships with AI figures” (2/2)
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
Aaron Ahuvia: “People who fall in love with chatbots really fall in love” (1/2)
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love,…
Pr. Valentina Pitardi: “People would rather obey a sign than a robot”
Robots lack authority over humans due to… “interactional justice”. Professor Valentina Pitardi, Senior Lecturer in Marketing at Surrey Business School, presented her research on this topic during the SKEMA Centre for Artificial Intelligence (SCAI) seminar series. We explore with her…
Cosmetic revolution: IA, the gloss of customer experience
You are unique. That’s the message luxury cosmetic brands want to convey through AI. This technology is revolutionising customer experience but also requires a digital, and managerial transformation… How can companies seize these new opportunities while addressing ethical and regulatory…
Prof. Sotiris Manitsaris: “AI can redefine how music is performed”
Can machines use AI to understand and predict human behavior? This was one of the big questions Professor Sotiris Manitsaris, Deputy Director of the Robotics Center at MINES ParisTech, tackled during the SKEMA Centre for Artificial Intelligence (SCAI) seminar series.…
Prof. Christopher Tucci: “Most companies are too slow in adopting AI”
“Don’t wait for a crisis. Start playing around and experimenting now”, advises Professor Christopher Tucci, from Imperial College Business School and Founding Dean of NEOM U’s new College of Business & Innovation. He is a proponent of ‘play’ and experimentation…
Are we ready to let AI make purchasing decisions for us?
AI helps with our daily tasks, often influencing our choices, sometimes without us even noticing it. However, when we are aware of AI’s involvement, research shows we usually prefer to make decisions on our own. In their latest article, Patricia…
AI: Apocalypse or Renaissance for Artists?
Is artificial intelligence (AI) the future of art? Generative AI, such as Midjourney or Dall-E, is causing havoc in the art world. Artists who are already struggling, now have to reinvent themselves, torn between adapting to and rejecting this new…
Vinod Aggarwal: “AI is a unique technology, it challenges the core of humanity”
ArtificiaI intelligence (AI) is such a unique and recent technology that the issue of its regulation is agitating the entire international community. On the occasion of his presence at SKEMA Business School as part of the SKEMA Center for Artificial…
Is Artificial intelligence turning real football into a game like Football Manager?
We sometimes talk about football intelligence. In the age of data, this is now being rivalled or complemented by artificial intelligence. Many teams use AI solutions to assess the performance of their players, determine which tactics to adopt and anticipate…
Towards centaur-managers: who is afraid of Augmented Intelligence?
Fear of Innovation is part of Human history. It’s the fear that it will change us, that it will make us something other than Human. This fear has sometimes taken amusing turns, and puts into perspective the fear driven by…
Artificial Intelligence: can it be controlled without preventing innovation?
On 4 December, while the draft “AI Act” was still being debated in Brussels, “AI Act Day” was setting the tone in Paris. In partnership with Datacraft, the Impact AI Think and Do Tank brought together a group of influential…
Nisreen Ameen: “It’s not easy for humans to give up a task that they’ve been doing for many years and automate it to AI”
All major companies are now asking themselves the question of how to integrate AI into their day-to-day business. But most are struggling to get there. Nisreen Ameen, Senior Lecturer in Digital Marketing & Co-director of the Digital Organisation and Society…
How to use Artificial Intelligence to increase business creativity?
We are told Artificial Intelligence (AI) may be a threat for business creativity. In her new book, Margherita Pagani, the Director of SKEMA Centre for Artificial Intelligence, demonstrates its a nonsense. She answers our questions. Margherita Pagani’s new book “Artificial…
Neil Maiden: “In business, creativity is seen as a nice tool, not a must-have”
Is there any border between business, Artifical Intelligence (AI) and creativity? Neil Maden (Director, National Centre for Creativity enabled by AI, Bayes Business School) tries to link them all together. As the guest of the thought-provoking seminar by SKEMA Center…
When AI complicates our work instead of simplifying it
New technologies and AI are presented as progress intended to simplify our lives, and our work. However, sometimes the opposite is true. Barbara Ribeiro, associate professor at SKEMA Business School, and her team conducted research in a scientific team on…