Mais pourquoi les marques jouent-elles avec nos émotions ? Pourquoi nos émotions et pas notre intellect ? Pourquoi Materazzi a-t-il choisi d’insulter Zidane plutôt que de lui démontrer balle au pied qu’il méritait plus de gagner que lui ? Le coup de b...
That’s the question I should have asked. In the latest episode of Makes Sense?, I spoke with Antoine Kunsch, Director of Sustainability at Red Bull. He explained how sustainability had changed its operating model: from a Tetris-style approach of simpl...
For a long time, sustainability was like a game of Tetris: everyone stacked their own blocks, working in isolation, in a two-dimensional, black-and-white, single-player world. Then, one day -or rather, over time- the game changed. Sustainability start...
That’s the ONE question I should’ve asked. In the latest episode of Makes Sense?, the podcast of SKEMA Business School. I sat down with Cédric Laforge, International Marketing Operations Manager, at Vacheron Constantin. And as he was sharing his tips...
What if Homer Simpson were a role model? I mean, unlike you, he's never overwhelmed! despite his high-pressure job -safety inspector at the Springfield Nuclear Power Plant - he always finds time to take breaks. How does he do it? is he better organize...
That’s the ONE question I should’ve asked. In the latest episode of Makes Sense, the podcast of SKEMA Business School, I sat down with Charles Arkwright, L’Oréal’s Global VP of HR. I had one goal: figure out how to take your boss’s seat. All of it was...
Ever felt like you’re that player at work staring at the screen without holding the controller? Like you’re in Mario Kart, driving better than everyone else… but stuck with the wrong kart? It might just be the most common — and most secret — ambition...
Lille’s Chamber of Commerce and Industry (CCI), with its majestic dome, houses an auditorium where Stephanie Chasserio made an appearance…
What if Asterix held the key to understanding others better? At work, with your family, or on a university exchange, you've probably already found yourself in a multicultural situation, just like the little Gaul. With all its positive aspects... and a...
That’s the ONE question I should have asked! In the latest episode of Makes Sense?, I dove into the world of Mad Men and, with Marlon Alves, Professor and Researcher in Strategy & Organization at SKEMA Business School, asked whether creatives shou...
