Would you trust Don Draper with real decision-making power? You know, the brilliant ad man from Sterling Cooper in Mad Men. Hand him a bottle of ketchup, and he’ll find the words to make it irresistible. He’s the ultimate archetype of the creative in...
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Traditional storytelling is a thing of the past. The new adaptation of Dune marks a radical shift from classic cinematic conventions. In line with recent changes in Western societies, notions of good, evil, and happy endings are being challenged. Sensitive…
As sea levels continue to rise, reshaping coastlines and threatening entire nations, bold new ideas are emerging. Among them: artificial islands — not in science fiction, but in the plans of architects, engineers, and policymakers seeking to confront climate displacement…
Professor Christopher Tucci from Imperial College Business School, the founding dean of NEOM U’s new College of Business & Innovation, encourages companies to promptly adopt artificial intelligence (AI), notably by exploring the role of ‘play’ in the diffusion of generative…
Margherita Pagani, the Director of SKEMA Centre for Artificial Intelligence answers in her new book, “Artificial Intelligence for Business Creativity”. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how…
Professor Christopher Tucci from Imperial College Business School, founding dean of NEOM U’s new College of Business & Innovation, briefly reflects on artificial intelligence (AI). He reassures that AI is, most of all, going to help productivity and should not…
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love,…
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
Organisational transformation: it was better afterwards
What’s the smart way to work with AI?
In progress: shaping a new style
ESG, a new deal between business and society
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Corporate taxation influences business strategy. But not all firms are affected in the same way — the most vulnerable must make greater efforts to adapt. Tax reforms should therefore avoid a one-size-fits-all approach and instead reflect the diversity of businesses.…
You’ve heard the word – but do you really know what it means? Sabrina Chikh, Associate Professor of Finance at SKEMA Business School, as she pulls back the curtain on factoring. The video features French audio, English subtitles are available…
Back in the 1970s, during the energy crisis, the French had a slogan: “In France, we don’t have oil, but we have ideas.” That’s the spirit behind frugal innovation — a way of rethinking innovation in resource-constrained environments. Once the…
You have been told over and over again not to trust strangers. But does this still apply when they are virtual? More and more brands are choosing virtual influencers to embody their values. While they have the advantage of not…
The newest offspring of globalized capitalism is called “Intelligence,” and it’s artificial. Its growth is explosive and threatens one of the system’s core pillars: the value of work. To survive AI, capitalism must undergo its own revolution, rethink its balances,…
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love,…
The theory of Effectuation encourages entrepreneurs facing uncertainty to take action based on the means at their disposal. But it assumes that identifying these resources is straightforward. The effectual tree diagram developed by Dominique Vian, a professor and researcher in…
Forced migration is one of the defining issues of the century. While humanitarian initiatives are multiplying to help integrate refugees into their host societies and facilitate their access to decent employment, our research shows that structural barriers remain numerous. Companies…
What if we changed our point of view? Traditional management often dictates objectives, which can lead to resignation by those tasked to achieve them. The Effectual Goals method, however, can get a group of people to identify and agree on…
TikTok, Canva, DeepSeek, ChatGPT… What will shape brands’ digital marketing this year? To capture attention and increase customer engagement, brands must evolve with the times. Many are embracing emerging trends, tools, and strategies that are constantly redefining digital communication. The…
Robots lack authority over humans due to… “interactional justice”. Professor Valentina Pitardi, Senior Lecturer in Marketing at Surrey Business School, presented her research on this topic during the SKEMA Centre for Artificial Intelligence (SCAI) seminar series. We explore with her…
The acquisition of KissKissBankBank by Ulule comes as no surprise. The French leader in crowdfunding, symbolised by an owl, has made better use of the positive spillover effects between projects than its rival. In the crowdfunding platform market, the involvement…
You are unique. That’s the message luxury cosmetic brands want to convey through AI. This technology is revolutionising customer experience but also requires a digital, and managerial transformation… How can companies seize these new opportunities while addressing ethical and regulatory…
What if there was a stock market, like New-York’s, solely dedicated to companies committed to sustainable development? This U.S. born project is called the Green Impact Exchange (GIX). Could this be the future of truly green investing? Is it possible…
As Charlie Dalin sets a new Vendée Globe record, sailing sheds light on a concept valuable to entrepreneurship: effectuation. Behind this term lies a different approach to managing uncertainty. Like at sea, innovation and facing competition are not simply about…
30 Years Ago, The Lion King was Released. Mufasa, the King, took his son Simba by the paw and spoke to him about a Sustainable world—long before most political leaders. A world where Lions eat antelopes, but no more than…
30 Years Ago, The Lion King was Released. Mufasa, the King, took his son Simba by the paw and spoke to him about a Sustainable world—long before most political leaders. A world where Lions eat antelopes, but no more than necessary.
But in such a res...
Pedagogical innovation at SKEMA is closing the gap between academic knowledge and real-world demands. Innovative workshops, on tools like Notion and ChatGPT, teach students skills to thrive in today’s job market. And guess what? Students were particularly engaged. The spark…
An increasing number of governments are issuing green bonds to finance their environmental projects, thereby contributing to the development of the green bond market. This post shows that, in the euro area, the market price of these bonds is higher…
Can machines use AI to understand and predict human behavior? This was one of the big questions Professor Sotiris Manitsaris, Deputy Director of the Robotics Center at MINES ParisTech, tackled during the SKEMA Centre for Artificial Intelligence (SCAI) seminar series.…
For some, it’s a pleasure; for others, a real struggle. Every year, around the same time, we face the same challenge: finding THE perfect gift for our loved ones. Out of ideas (and time), we have all given in to…
PSG, Newcastle, Chelsea, Atlético Madrid, just to name a few. Many big football clubs have changed ownership in recent years. But are these takeovers really behind the skyrocketing prices of players? It’s an easy assumption to make, yet a closer…
Economic models predict that uncertainty, following the no-confidence vote and the resignation of the Barnier government, will cause an additional 2% fall in investment. Let’s take a closer look at the methodology used to better understand the figures shaping public…
The oldest argument against immigration claims it creates unfair competition for local workers. But does this claim hold up against the research on the topic? A famous American immigrant once said: “Everything should be made as simple as possible, but…
Quatre ans après la mise en place de l’index Pénicaud pour l’égalité professionnelle, les entreprises du numérique que nous avons étudiées peinent à envisager un véritable plan d’action. Les mesures légales sont vécues comme une contrainte et la fatigue des employées commence à se faire sentir.
Digitalisation impacts every aspect of society, and education is no exception. In a world where Generative AI and social media have become integral to our lives, students are faced with the dual nature of modern technology: a powerful tool, but…
Developing countries are victims of climate injustice. The CO2 emissions produced by developed countries have a major impact on their territories. Moreover, wealthier nations, which are historically the largest contributers to global warming are setting the environmental standards that they…
As the French say: “The road to hell is paved with good intentions”. But in the Business world, is Heaven paved with bad intentions? Some companies seem to be taking advantage of corporate fraud to rebrand themselves… In July 2024,…
