Aaron Ahuvia: “People who fall in love with chatbots really fall in love” (1/2)
The non-interpersonal love expert
Last updated on June 25, 2025
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with chatbots or virtual influencers. And brands are — or should be — taking advantage of that…
The interview was conducted by Professor Margherita Pagani, Director SKEMA Centre for Artificial Intelligence, on the occasion of SKEMA seminar series on AI for sustainable value.
Watch also: Prof. Christopher Tucci: « Most companies are too slow in adopting AI »
