Aaron Ahuvia: “People who fall in love with chatbots really fall in love” (1/2)

The non-interpersonal love expert
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Aaron Ahuvia, AI Seminar series, SKEMA centre for Artificial Intelligence
Aaron Ahuvia, AI Seminar series, SKEMA centre for Artificial Intelligence

You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with chatbots or virtual influencers. And brands are — or should be — taking advantage of that…

The interview was conducted by Professor Margherita Pagani, Director SKEMA Centre for Artificial Intelligence, on the occasion of SKEMA seminar series on AI for sustainable value.

Watch also: Prof. Christopher Tucci: « Most companies are too slow in adopting AI »

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Researchers, teachers, experts... meet the people who bring our content to life.

Diego Zunino

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Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Tracy Jones

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Professeur de gestion dans les programmes PGE et BBA à SKEMA Business School. Conseillère Pédogogique au sein du service international...

Marie Weinberg

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Etudiante à SKEMA Business School, Responsable Marketing & Communication. 

Inès Chenouf

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Etudiante en double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Marceau Dupuis

1 article

Student at SKEMA Business School, Programme Grande Ecole (PGE)

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