Aaron Ahuvia: “The human brain is built to form strong relationships with AI figures” (2/2)
The non-interpersonal love expert
Last updated on June 25, 2025
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and cited academic experts on non-interpersonal love, Ahuvia warns that we need to pay close attention to how some companies might be tempted to exploit this vulnerability.
The interview was conducted by Professor Margherita Pagani, Director SKEMA Centre for Artificial Intelligence, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA Centre for Artificial Intelligence).
Watch also: Aaron Ahuvia: “People who fall in love with chatbots really fall in love” (1/2)
