Who will trust Virtual Influencers?
You have been told over and over again not to trust strangers. But does this still apply when they are…
Frédéric Bossard
Frédéric Bossard, Professeur de Marketing Digital, SKEMA Business School
Digital marketing trends in 2025
TikTok, Canva, DeepSeek, ChatGPT… What will shape brands’ digital marketing this year? To capture attention and increase customer engagement, brands…
Cosmetic revolution: IA, the gloss of customer experience
You are unique. That’s the message luxury cosmetic brands want to convey through AI. This technology is revolutionising customer experience…
AI & Marketing managers: keep calm and carry on!
Is generative artificial intelligence ready to replace me? Since its sudden emergence, this has been one of the major concerns…
