Towards centaur-managers: who is afraid of Augmented Intelligence?
Fear of Innovation is part of Human history. It’s the fear that it will change us, that it will make…
Marcos Lima
Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG
When Students drive the learning journey: How we designed a peer-to-peer multicampus learning experience
It is difficult to convey the challenges of managing innovation without fully immersing students in a practical environment. So when Covid 19 locked everyone behind a screen, we needed to act fast to rethink the Innovation course in our International Marketing and Business Development program.
How we organized a real-world business case for 1400 students across three different campuses?
Twenty-five centuries ago, Confucius is reputed to have said “I see, and I forget, I hear, and I remember, I do, and I understand”. Learning-by-doing goes under the many names: project-based learning, student-centric pedagogy, problem-based education. But how exactly do you get students to engage in active learning?