How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

Last updated on September 30, 2024
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Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

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Authors

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Dhafer Saidane

5 articles

Professor of Finance, Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Laurent Ferrara

5 articles

Professor of International Economics, part of SKEMA Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Diego Zunino

1 article

Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Laura Couppié

1 article

Student of the Mastère Spécialisé® Manager des Projets et Programmes​, SKEMA Business School.

Hélène Duranton

2 articles

Hélène Duranton, SKILS Director (Skema Institute for Languages and Sport), SKEMA Business School

Saverio Favaron

1 article

Professeur assistant en Stratégie et chercheur, SKEMA Business School.

Isabella Soscia

1 article

Director of the Marketing Interactions (MINT) research centre at SKEMA Business School.

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