How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

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Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

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Nicolas Servel

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Director of the MSc Entrepreneurship & Innovation, the MSc Entrepreneurship & Sustainable Design and the MSc Entrepreneurship, Technology & Startup...

Aurélien Chai

1 article

Student of the MSc, Corporate Financial Management, SKEMA Business School.

Adam Ouayda

1 article

Etudiant en Master DDA à SKEMA Business School

Berill Blair

1 article

Professeur associé en sustainability (développement durable) à SKEMA Business School

Stephanie Chasserio

6 articles

Co-head of Women in Business and Professor of Management, SKEMA Business School

Jahid Elgarni

1 article

Diplômé double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

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