Interview with Margherita Pagani, Professor of Artificial Intelligence at SKEMA Business School and Renaud Champion, Primnext CEO, co-editors of the new released book Artificial Intelligence for Sustainable Value Creation (Edward Elgar Publishing).
This book intend to open up the debate and the research avenues on how management, marketing, information systems, data science, ethics, or design are impacted by big data, robotics, or deep learning. It provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.
Providing a cutting edge analysis of the impact of AI in business and society, Margherita Pagani and Renaud Champion offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This book explores how human-centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.