Despite various reports by scientists and experts, it is sometimes difficult to fully grasp climate change. From denial to mockery, we are sometimes like Peter Pan in his imaginary land: we behave like children and refuse change! But then, why do we sometimes find it difficult to accept a reality that is obvious to others? To find out, Mary Michaelides decided to talk to a “real grown-up”: Alican Mecit, a professor of marketing at SKEMA Business School and a member of the Marketing Interactions (MINT) research centre. Let’s join him as he guides us through our reality.
Welcome to “Makes Sense?”: a leap inpop culture to explore societal challenges. “Makes Sense?” is a podcast from SKEMA Business School. This episode is hosted by Mary Michaelides.
Learn more about Alican Mecit.