Do you really know Bernadett Köles, Associate Professor of Marketing and Program Director of the BBA in Global Management at SKEMA Business School since September 2024? Let’s check it out!
The consumer behaviour theory you find most fascinating: The area of consumer behaviour I am most passionate about is consumer identity, the way we use products, brands and experiences to express ourselves and shape who we are.
Your favourite film to relax to: I contemplated between Some Like it Hot (by Billy Wilder) and the movie series of Poirot – I could watch them any time, they never get old.
What you enjoy most about being a programme director: The incredible BBA team I have the pleasure to work with every day, and having the privilege of watching our students evolve and grow throughout their academic journeys – and beyond.
If you could have one superpower: The ability to be in multiple places at once.
A breakthrough moment in history you wish you’d witnessed: The Wright brothers’ first flight at Kitty Hawk North Carolina in 1903 – imagine seeing the beginning of flying firsthand.
Your first impression of SKEMA: I would say SKEMA is ambitious, entrepreneurial, and innovation-driven. I particularly appreciate being able to empower students to embrace a truly global mindset.
Your favourite fictional character: Miss Marple, I love puzzles.
The other job you would have liked to do: Research in genetics – I find the science of discovery fascinating.
A country you dream of exploring: New Zealand.
Your go-to source for staying up to date with marketing innovations: Adweek, Harvard Business Review, interesting newsletters, and my LinkedIn network.