Prof. Christopher Tucci: “Most companies are too slow in adopting AI”

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“Don’t wait for a crisis. Start playing around and experimenting now”, advises Professor Christopher Tucci, from Imperial College Business School and Founding Dean of NEOM U’s new College of Business & Innovation. He is a proponent of ‘play’ and experimentation in the diffusion of generative Artificial Intelligence (AI). In fact, creating such a culture within companies is crucial to keep up with rapid changes and fostering innovation.

During SKEMA Centre for Artificial Intelligence (SCAI) Seminar Series 2024/25, Professor Christopher Tucci (part of the SCAI Scientific Committee) gave a speech on Artificial Intelligence (AI) Diffusion and Disruption. This opportunity was taken to ask him some questions.

This first video answers questions from a business perspective. It touches upon creating a culture of experimentation within companies by ‘playing with AI’ and how regulation of AI requires global coordination. Should companies take a ‘wait and see’ or a ‘sooner the better’ approach for adopting AI? What about mistakes, should those be dreaded or embraced?

We have taken advantage of this occasion to ask a few additional questions. Notably on his vision for AI when he first started working on it and addressing some popular concerns over AI.


Watch also: Pr. Jerry Wind: « AI offers the opportunity to challenge the educational paradigm »

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Isabella Soscia

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Director of the Marketing Interactions (MINT) research centre at SKEMA Business School.

Eliane Bacha

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Associate Professor of Organisational Behaviour and Leadership, SKEMA Business School

Michel-Henry Bouchet

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Michel-Henry Bouchet, former Senior Economist at the World Bank and President of Owen Stanley Financial, currently Strategy Adviser of investment...

François Taquet

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François Taquet, Lawyer, Professor of Labour Law, SKEMA Business School

Eva Niesten

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Eva Niesten, Professor in Strategy and Sustainability, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

Dennys Eduardo Rossetto

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Associate Professor of Global Entrepreneurship Innovation and researcher at the Center for Knowledge, Organizations, and Technology (KTO) at SKEMA Business...

Dominique Vian

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Professor of Innovation and Entrepreneurship, Strategy Research Centre, SKEMA Business School - University Côte d'Azur, France

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