World Cup in Qatar: a week of intense debate

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about fans, sponsors and the building of the Qatari nation. Let’s hear him.

Given the buzz generated from the start of the World Cup, one wonders why Qatar has organised it?

One of the main criticisms of the award of the World Cup to Qatar was that there was no football culture in this country. Is this a valid criticism?

Why do companies sponsor the World Cup in Qatar?

Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Ivan Coste-Manière

1 article

Professor, researcher, qnd Director of the MSc in Luxury and Fashion Management, SKEMA Business School. He is also Vice President...

Helen Bollaert

6 articles

Professor of Finance, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

0 article

Zakaria Akli

2 articles

Diplômé du Global Executive MBA, SKEMA Business School

Amaury Goguel

4 articles

Professeur de Finance, Centre de recherche FAIRR, SKEMA Business School - Université Côte d'Azur, France

Pierre-Xavier Maguès

4 articles

Director of the Specialized Master's Program Manager in Financial Wealth Management, SKEMA Business School.

Valeria Stourm

2 articles

Associate Professor in Digital Marketing, SKEMA Business School

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