World Cup in Qatar: a week of intense debate

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about fans, sponsors and the building of the Qatari nation. Let’s hear him.

Given the buzz generated from the start of the World Cup, one wonders why Qatar has organised it?

One of the main criticisms of the award of the World Cup to Qatar was that there was no football culture in this country. Is this a valid criticism?

Why do companies sponsor the World Cup in Qatar?

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Pierre-Xavier Meschi

3 articles

Pierre-Xavier Meschi - Professor of International Strategy at IAE Aix- Marseille, Aix-Marseille Université - Afiliated Professor at SKEMA Business School

Saverio Favaron

2 articles

Professeur assistant en Stratégie et chercheur, SKEMA Business School.

Bénédicte Decaux

1 article

Conseillère plaidoyers cabinet du recteur, Agence Universitaire de la Francophonie

Marcos Lima

4 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Laura Couppié

1 article

Student of the Mastère Spécialisé® Manager des Projets et Programmes​, SKEMA Business School.

Marine Hadengue

6 articles

Professor of Innovation Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

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