Friends: Would Joey, Rachel, Chandler & co. have been friends in the age of social media?

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They’re THE group of friends we’ve all dreamed of having. But the last episode of Friends was shot… 20 years ago. Back then, there was no social media, nor smartphones and the Internet was running at a snail’s pace. In what way have these new everyday technologies changed human relationships? How could Chandler have made people laugh in the age of Twitter? Could Ross have met Rachel in the age of Tinder? These are some of the questions Mary Michaelides asks the Monica Geller of Research: Brazilian Patricia Rossi. Associate Professor of Marketing at SKEMA Business School, she conducts research into consumer behaviour, innovation and new technologies. It is 2024, and we’re off to Central Perk! 

Welcome to “Makes Sense?” a leap in pop culture to explore societal challenges. “Makes Sense?” is a podcast from SKEMA Business School, presented by Mary Michaelides.   

Find out more about Patricia Rossi. 

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Emmanuel Combe

4 articles

Professeur d'économie, Centre de recherche RISE, SKEMA Business School - Université Côte d'Azur, France. Vice-Président de l’Autorité de la concurrence.

Massimo Maoret

1 article

Massimo Maoret, Professor of Strategic Management, IESE Business School, Barcelona, Spain

Jahid Elgarni

2 articles

Diplômé double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Ludovic Dibiaggio

2 articles

Directeur du centre de recherche Knowledge, Technology, and Organisation (KTO) de SKEMA Business School

Pierre-Xavier Meschi

3 articles

Pierre-Xavier Meschi - Professor of International Strategy at IAE Aix- Marseille, Aix-Marseille Université - Afiliated Professor at SKEMA Business School

Humberto Brea Solís

1 article

Humberto Brea Solís, Professor in Strategic Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

Zhenzhen Zhao

3 articles

Professor of Digital Economy, MINT Research Centre, SKEMA Business School

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