World Cup in Qatar: a week of intense debate

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about fans, sponsors and the building of the Qatari nation. Let’s hear him.

Given the buzz generated from the start of the World Cup, one wonders why Qatar has organised it?

One of the main criticisms of the award of the World Cup to Qatar was that there was no football culture in this country. Is this a valid criticism?

Why do companies sponsor the World Cup in Qatar?

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Zhenzhen Zhao

3 articles

Professor of Digital Economy, MINT Research Centre, SKEMA Business School

Xavier Brusset

4 articles

Professor of Supply Chain Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

Isabella Soscia

3 articles

Director of the Marketing Interactions (MINT) research centre at SKEMA Business School.

Mina Vuletic

2 articles

Student at SKEMA Business School, MSc International Human Resources & Performance Management

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