World Cup in Qatar: a week of intense debate

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about fans, sponsors and the building of the Qatari nation. Let’s hear him.

Given the buzz generated from the start of the World Cup, one wonders why Qatar has organised it?

One of the main criticisms of the award of the World Cup to Qatar was that there was no football culture in this country. Is this a valid criticism?

Why do companies sponsor the World Cup in Qatar?

Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Maurizio Iacopetta

1 article

Maurizio Iacopetta, Professeur d'Economie, Centre de recherche KTO, SKEMA Business School - Université Côte d'Azur, France + GREDEG

Camille Faure

1 article

Program Director - Master of Science IMBD (International Marketing and Business Development), SKEMA Business School

Humberto Brea Solís

1 article

Humberto Brea Solís, Professor in Strategic Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

Ivan Coste-Manière

1 article

Professor, researcher, qnd Director of the MSc in Luxury and Fashion Management, SKEMA Business School. He is also Vice President...

Marco Ghitti

3 articles

Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Marcos Lima

4 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

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