“The next World Cups might be consumed inside the metavers”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about the various impacts of the tournament on the economy, the society and the future of this event. Let’s hear him.

What has been the economic impact of the tournament?

In what ways has the 2022 World Cup been a watershed moment?

What happens next, after this World Cup in Qatar?

Hear also:

“Not only Qatar is projecting its soft power during this World Cup”

“Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

World Cup in Qatar: a week of intense debate

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Marcos Lima

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Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Alican Mecit

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Assistant professor of Marketing, SKEMA Business School. 

Lionel Nesta

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Lionel Nesta, Professeur des Universités et membre du GREDEG (CNRS- Université Côte d’Azur), Chercheur associé OFCE-SciencesPo, Professeur affilié et chercheur...

Michel Ferrary

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Professeur affilié et chercheur invité du centre de recherche KTO, SKEMA Business School, Fondateur de l'Obsersatoire SKEMA de la Féminisation...

Olivier Chomono

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Directeur associé de La Curatélaire, cabinet de conseil en ingénierie patrimoniale consacré à la personne vulnérable. Auteur de La Tutelle...

Arthur Derderian

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Student on the Programme Grande Ecole (PGE) at SKEMA Business School, co-founder of Owners and creator of the newsletter BrainInvest.

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