“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Alican Mecit

1 article

Assistant professor of Marketing, SKEMA Business School. 

Jahid Elgarni

1 article

Diplômé double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Laura Couppié

1 article

Student of the Mastère Spécialisé® Manager des Projets et Programmes​, SKEMA Business School.

Mina Vuletic

1 article

Student at SKEMA Business School, MSc International Human Resources & Performance Management

Nelly Djeuwo

0 article

Project Manager Apprentice - Organization and IT Department, French Architects' Mutual Insurance Company

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