“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Francesca Melillo

1 article

Professor of Innovation, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Michel-Henry Bouchet

2 articles

Michel-Henry Bouchet, former Senior Economist at the World Bank and President of Owen Stanley Financial, currently Strategy Adviser of investment...

François Taquet

0 article

François Taquet, Lawyer, Professor of Labour Law, SKEMA Business School

Raluca Sandu

1 article

Raluca Sandu, Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Tracy Jones

1 article

Professeur de gestion dans les programmes PGE et BBA à SKEMA Business School. Conseillère Pédogogique au sein du service international...

Helen Bollaert

3 articles

Professor of Finance, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Marceau Dupuis

1 article

Student at SKEMA Business School, Programme Grande Ecole (PGE)

Neila Benlarbi

1 article

Student of the MSc Corporate Financial Management, SKEMA Business School. 

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