“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Léa Riccoboni

1 article

Graduate of the programme Grande Ecole (PGE) and the MSc International Business de SKEMA Business School ; professional triathlete.

Michel-Henry Bouchet

2 articles

Michel-Henry Bouchet, former Senior Economist at the World Bank and President of Owen Stanley Financial, currently Strategy Adviser of investment...

Stephanie Chasserio

6 articles

Co-head of Women in Business and Professor of Management, SKEMA Business School

Valeria Stourm

1 article

Associate Professor in Digital Marketing, SKEMA Business School

Berill Blair

1 article

Professeur associé en sustainability (développement durable) à SKEMA Business School

Raluca Sandu

1 article

Raluca Sandu, Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Isabella Soscia

1 article

Director of the Marketing Interactions (MINT) research centre at SKEMA Business School.

Neila Benlarbi

1 article

Student of the MSc Corporate Financial Management, SKEMA Business School. 

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