“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Dhafer Saidane

5 articles

Professor of Finance, Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Julien Farhat

1 article

Chercheur doctorant en finance d'entreprise, diplômé de SKEMA Business School.

Denis Boissin

1 article

Denis Boissin, Professor in Economics and Sustainable Development, SKEMA Business School

Francesco Castellaneta

1 article

Professor of Strategy and Entrepreneurship, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Stephanie Chasserio

6 articles

Co-head of Women in Business and Professor of Management, SKEMA Business School

Julie Vittecoq

0 article

Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

Laura Couppié

1 article

Student of the Mastère Spécialisé® Manager des Projets et Programmes​, SKEMA Business School.

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