“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Bénédicte Decaux

1 article

Conseillère plaidoyers cabinet du recteur, Agence Universitaire de la Francophonie

Tom van Laer

2 articles

Professor of persuasive language and storytelling, SKEMA Business School

Peter Spier

2 articles

Professor in Marketing, Sales and International Business, SKEMA Business School

Francesca Melillo

2 articles

Professor of Innovation, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Marcos Lima

4 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Rodolphe Desbordes

101 articles

Professor of Economics, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

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