“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Humberto Brea Solís

1 article

Humberto Brea Solís, Professor in Strategic Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

Jahid Elgarni

1 article

Diplômé double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Pierre-Xavier Maguès

2 articles

Director of the Specialized Master's Program Manager in Financial Wealth Management, SKEMA Business School.

Amine Ezzerouali

1 article

Amine Ezzerouali, Professor of Organisations Management, SKEMA Business School

Hélène Tostain

2 articles

Enseignante en anglais à SKEMA Business School, au sein du Programme Grande Ecole (PGE), du Global BBA, du Master Droit...

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