“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

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Hear also: World Cup in Qatar: a week of intense debate

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Amine Ezzerouali

1 article

Amine Ezzerouali, Professor of Organisations Management, SKEMA Business School

Stephanie Chasserio

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Co-head of Women in Business and Professor of Management, SKEMA Business School

Liang Xu

1 article

Professor and Research in Finance, SKEMA Business School.

Isabella Soscia

1 article

Director of the Marketing Interactions (MINT) research centre at SKEMA Business School.

Arthur Derderian

2 articles

Student on the Programme Grande Ecole (PGE) at SKEMA Business School, co-founder of Owners and creator of the newsletter BrainInvest.

Diego Zunino

1 article

Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

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