“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Adam Ouayda

2 articles

Etudiant en Master DDA à SKEMA Business School

Ludovic Dibiaggio

2 articles

Directeur du centre de recherche Knowledge, Technology, and Organisation (KTO) de SKEMA Business School

Denis Boissin

3 articles

Denis Boissin, Professor in Economics and Sustainable Development, SKEMA Business School

Laurent Ferrara

17 articles

Professor of International Economics, part of SKEMA Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Neila Benlarbi

2 articles

Student of the MSc Corporate Financial Management, SKEMA Business School. 

Mina Vuletic

2 articles

Student at SKEMA Business School, MSc International Human Resources & Performance Management

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