“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Marco Ghitti

2 articles

Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Zhenzhen Zhao

2 articles

Professor of Digital Economy, MINT Research Centre, SKEMA Business School

Francesco Castellaneta

1 article

Professor of Strategy and Entrepreneurship, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Helen Bollaert

3 articles

Professor of Finance, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Massimo Maoret

1 article

Massimo Maoret, Professor of Strategic Management, IESE Business School, Barcelona, Spain

Pierre-Xavier Maguès

2 articles

Director of the Specialized Master's Program Manager in Financial Wealth Management, SKEMA Business School.

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