Aaron Ahuvia: “People who fall in love with chatbots really fall in love” (1/2)

The non-interpersonal love expert
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Aaron Ahuvia, AI Seminar series, SKEMA centre for Artificial Intelligence
Aaron Ahuvia, AI Seminar series, SKEMA centre for Artificial Intelligence

You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with chatbots or virtual influencers. And brands are — or should be — taking advantage of that…

The interview was conducted by Professor Margherita Pagani, Director SKEMA Centre for Artificial Intelligence, on the occasion of SKEMA seminar series on AI for sustainable value.

Watch also: Prof. Christopher Tucci: « Most companies are too slow in adopting AI »

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

François Taquet

1 article

François Taquet, Lawyer, Professor of Labour Law, SKEMA Business School

Humberto Brea Solís

1 article

Humberto Brea Solís, Professor in Strategic Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

Xavier Brusset

4 articles

Professor of Supply Chain Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

Diego Zunino

2 articles

Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Alican Mecit

1 article

Assistant professor of Marketing, SKEMA Business School. 

Doriane Ahdad

2 articles

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

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