AI Seminar Series – Aaron Ahuvia: “People who fall in love with chatbots really fall in love”

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You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with a chatbot or a virtual influencer. And brands are — or should be — taking advantage of that…

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Influencer

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Julie Vittecoq

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Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

Neila Benlarbi

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Student of the MSc Corporate Financial Management, SKEMA Business School. 

Marcos Lima

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Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Stephanie Chasserio

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Co-head of Women in Business and Professor of Management, SKEMA Business School

Lionel Nesta

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Lionel Nesta, Professeur des Universités et membre du GREDEG (CNRS- Université Côte d’Azur), Chercheur associé OFCE-SciencesPo, Professeur affilié et chercheur...

Saverio Favaron

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Professeur assistant en Stratégie et chercheur, SKEMA Business School.

Léa Riccoboni

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Graduate of the programme Grande Ecole (PGE) and the MSc International Business de SKEMA Business School ; professional triathlete.

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