Videos
June 24, 2025
1 min

AI Seminar Series – Aaron Ahuvia: “People who fall in love with chatbots really fall in love”

SKEMA Knowledge

You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with a chatbot or a virtual influencer. And brands are — or should be — taking advantage of that…

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Influencer

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