Videos
June 24, 2025
1 min

How to use Artificial Intelligence to increase business creativity? – Margherita Pagani

SKEMA Knowledge

Margherita Pagani, the Director of SKEMA Centre for Artificial Intelligence answers in her new book, “Artificial Intelligence for Business Creativity”. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Dhafer Saidane

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Professor of Finance, Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Francesco Castellaneta

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Professor of Strategy and Entrepreneurship, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Julie Vittecoq

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Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

Nicolas Servel

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Director of the MSc Entrepreneurship & Innovation, the MSc Entrepreneurship & Sustainable Design and the MSc Entrepreneurship, Technology & Startup...