AI Seminar Series – Aaron Ahuvia: “People who fall in love with chatbots really fall in love”

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You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with a chatbot or a virtual influencer. And brands are — or should be — taking advantage of that…

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Influencer

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Researchers, teachers, experts... meet the people who bring our content to life.

Arthur Derderian

2 articles

Student on the Programme Grande Ecole (PGE) at SKEMA Business School, co-founder of Owners and creator of the newsletter BrainInvest.

Liang Xu

1 article

Professor and Research in Finance, SKEMA Business School.

Denis Boissin

1 article

Denis Boissin, Professor in Economics and Sustainable Development, SKEMA Business School

Pierre-Xavier Meschi

2 articles

Pierre-Xavier Meschi - Professor of International Strategy at IAE Aix- Marseille, Aix-Marseille Université - Afiliated Professor at SKEMA Business School

Neila Benlarbi

1 article

Student of the MSc Corporate Financial Management, SKEMA Business School. 

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