AI Seminar Series – Aaron Ahuvia: “People who fall in love with chatbots really fall in love”

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You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with a chatbot or a virtual influencer. And brands are — or should be — taking advantage of that…

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Influencer

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Researchers, teachers, experts... meet the people who bring our content to life.

Jahid Elgarni

1 article

Diplômé double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Thibault Gillon

1 article

Student of the Programme Grande École (PGE) and the MSc Corporate Financial Management, SKEMA Business School. 

Lionel Nesta

1 article

Lionel Nesta, Professeur des Universités et membre du GREDEG (CNRS- Université Côte d’Azur), Chercheur associé OFCE-SciencesPo, Professeur affilié et chercheur...

Yujie Cai

1 article

Associate Professor of Human Resource Management, SKEMA Business School.

Marie Weinberg

1 article

Etudiante à SKEMA Business School, Responsable Marketing & Communication. 

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