AI Seminar Series – Aaron Ahuvia: “People who fall in love with chatbots really fall in love”

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You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love, we are capable of forming emotional bonds with a chatbot or a virtual influencer. And brands are — or should be — taking advantage of that…

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Influencer

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Zhenzhen Zhao

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Professor of Digital Economy, MINT Research Centre, SKEMA Business School

Yoann Guntzburger

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Professor of Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Doriane Ahdad

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Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

Nicolas Servel

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Director of the MSc Entrepreneurship & Innovation, the MSc Entrepreneurship & Sustainable Design and the MSc Entrepreneurship, Technology & Startup...

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