AI Seminar Series – Prof. Christopher Tucci: “Most companies are too slow in adopting AI”

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Professor Christopher Tucci from Imperial College Business School, the founding dean of NEOM U’s new College of Business & Innovation, encourages companies to promptly adopt artificial intelligence (AI), notably by exploring the role of ‘play’ in the diffusion of generative AI. He promotes this idea to instore a culture of experimentation within companies and empower employees to drive innovation.

This interview was conducted by Professor Margherita Pagani, director of the SKEMA Centre for Artificial Intelligence, on the occasion of the SKEMA Centre for Artificial Intelligence Seminar Series 2024/25 on AI Diffusion and Disruption.

Learn more: https://bit.ly/3NDFzXO

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Laurent Ferrara

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Professor of International Economics, part of SKEMA Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

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Student of the Programme Grande École (PGE) and the MSc Corporate Financial Management, SKEMA Business School. 

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Marcos Lima

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Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Eliane Bacha

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Associate Professor of Organisational Behaviour and Leadership, SKEMA Business School

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