AI Seminar Series – “The human brain is built to form strong relationships with AI figures”

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We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and cited academic experts on non-interpersonal love, Ahuvia warns that we need to pay close attention to how some companies might be tempted to exploit this vulnerability.

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Brands

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Hélène Duranton

2 articles

Hélène Duranton, SKILS Director (Skema Institute for Languages and Sport), SKEMA Business School

Peter Spier

2 articles

Professor in Marketing, Sales and International Business, SKEMA Business School

Dhafer Saidane

11 articles

Professor of Finance, Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Bernard Guilhon

13 articles

Professor Emeritus of Economics at Aix-Marseille University, SKEMA Business School

Pierre-Xavier Meschi

3 articles

Pierre-Xavier Meschi - Professor of International Strategy at IAE Aix- Marseille, Aix-Marseille Université - Afiliated Professor at SKEMA Business School

Alican Mecit

1 article

Assistant professor of Marketing, SKEMA Business School. 

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