AI Seminar Series – “The human brain is built to form strong relationships with AI figures”

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We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and cited academic experts on non-interpersonal love, Ahuvia warns that we need to pay close attention to how some companies might be tempted to exploit this vulnerability.

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Brands

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Takeharu Sogo

1 article

Professor of Economics, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Mina Vuletic

2 articles

Student at SKEMA Business School, MSc International Human Resources & Performance Management

Lilia Grinda

2 articles

Student at SKEMA Business School, Programme Grande Ecole

Pierre-Xavier Meschi

3 articles

Pierre-Xavier Meschi - Professor of International Strategy at IAE Aix- Marseille, Aix-Marseille Université - Afiliated Professor at SKEMA Business School

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