AI Seminar Series – “The human brain is built to form strong relationships with AI figures”

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We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and cited academic experts on non-interpersonal love, Ahuvia warns that we need to pay close attention to how some companies might be tempted to exploit this vulnerability.

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Brands

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Amine Ezzerouali

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Amine Ezzerouali, Professor of Organisations Management, SKEMA Business School

Tracy Jones

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Professeur de gestion dans les programmes PGE et BBA à SKEMA Business School. Conseillère Pédogogique au sein du service international...

Jean-Luc Gaffard

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Jean-Luc Gaffard, Professeur émérite des Universités et membre du GREDEG (CNRS- Université Côte d’Azur), Chercheur associé OFCE-SciencesPo, Professeur émérite, SKEMA...

Aurélien Chai

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Student of the MSc, Corporate Financial Management, SKEMA Business School.

Peter Spier

1 article

Professor in Marketing, Sales and International Business, SKEMA Business School

Jahid Elgarni

1 article

Diplômé double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Natascha Barbosa

0 article

Etudiante double diplôme PGE, SKEMA Business School / Master Droit des Affaires, ULCO

Duyen Le

1 article

Student of the MSc Project Management for Business Development at SKEMA Business School. 

Camille Faure

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Program Director - Master of Science IMBD (International Marketing and Business Development), SKEMA Business School

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