AI Seminar Series – “The human brain is built to form strong relationships with AI figures”

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We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and cited academic experts on non-interpersonal love, Ahuvia warns that we need to pay close attention to how some companies might be tempted to exploit this vulnerability.

The interview was conducted by Professor Margherita Pagani, Associate Dean SKEMA AI School for Business, on the occasion of SKEMA seminar series on AI for sustainable value (SKEMA research centre for Artificial Intelligence).

#SKEMA #SKEMAKnowledge #AI #Chatbot #Brands

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Researchers, teachers, experts... meet the people who bring our content to life.

Doriane Ahdad

1 article

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

Peter Spier

1 article

Professor in Marketing, Sales and International Business, SKEMA Business School

Michel Ferrary

3 articles

Professeur affilié et chercheur invité du centre de recherche KTO, SKEMA Business School, Fondateur de l'Obsersatoire SKEMA de la Féminisation...

Eléa Cauvin

1 article

Student of the MSc Corporate Financial Management of SKEMA Business School.

Dennys Eduardo Rossetto

3 articles

Associate Professor of Global Entrepreneurship Innovation and researcher at the Center for Knowledge, Organizations, and Technology (KTO) at SKEMA Business...

Julie Vittecoq

0 article

Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

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