Videos
June 24, 2025
1 mins

How to use Artificial Intelligence to increase business creativity? – Margherita Pagani

SKEMA Knowledge

Margherita Pagani, the Director of SKEMA Centre for Artificial Intelligence answers in her new book, “Artificial Intelligence for Business Creativity”. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Dennys Eduardo Rossetto

4 articles

Associate Professor of Global Entrepreneurship Innovation and researcher at the Center for Knowledge, Organizations, and Technology (KTO) at SKEMA Business...