How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

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Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Diane de Saint-Affrique

3 articles

Professeur à SKEMA Business-School, où elle dirige le double Master Droit des Contrats d’Affaires, qu’elle a créé.

Diego Zunino

2 articles

Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Francesca Melillo

2 articles

Professor of Innovation, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Natascha Barbosa

1 article

Etudiante double diplôme PGE, SKEMA Business School / Master Droit des Affaires, ULCO

Marine Hadengue

6 articles

Professor of Innovation Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

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