How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

Share

Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

Continuer la lecture

Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Corinne Poroli

1 article

Corinne Poroli, Professor of Strategic Management and Entrepreneurship, Skema Business School

Diego Zunino

2 articles

Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Helen Bollaert

6 articles

Professor of Finance, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Michel Ferrary

15 articles

Professeur affilié et chercheur invité du centre de recherche KTO, SKEMA Business School, Fondateur de l'Obsersatoire SKEMA de la Féminisation...

Inès Chenouf

2 articles

Etudiante en double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Rodolphe Desbordes

99 articles

Professor of Economics, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

ALL AUTHORS