How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

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Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

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Authors

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Marie Weinberg

2 articles

Etudiante à SKEMA Business School, Responsable Marketing & Communication. 

Maurizio Iacopetta

1 article

Maurizio Iacopetta, Professeur d'Economie, Centre de recherche KTO, SKEMA Business School - Université Côte d'Azur, France + GREDEG

Bernard Guilhon

13 articles

Professor Emeritus of Economics at Aix-Marseille University, SKEMA Business School

Laurent Ferrara

17 articles

Professor of International Economics, part of SKEMA Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Ludovic Dibiaggio

2 articles

Directeur du centre de recherche Knowledge, Technology, and Organisation (KTO) de SKEMA Business School

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