How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

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Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

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Julie Vittecoq

1 article

Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

Marcos Lima

4 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Michel Ferrary

15 articles

Professeur affilié et chercheur invité du centre de recherche KTO, SKEMA Business School, Fondateur de l'Obsersatoire SKEMA de la Féminisation...

Tracy Jones

2 articles

Professeur de gestion dans les programmes PGE et BBA à SKEMA Business School. Conseillère Pédogogique au sein du service international...

Laurent Ferrara

17 articles

Professor of International Economics, part of SKEMA Centre for Global Risks, SKEMA Business School - University Côte d'Azur, France

Diane de Saint-Affrique

3 articles

Professeur à SKEMA Business-School, où elle dirige le double Master Droit des Contrats d’Affaires, qu’elle a créé.

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