How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

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Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Carole Daniel

5 articles

Professor and researcher at SKEMA Business School, Globalization Academy, member of the SKEMA Centre for Sustainability Studies.

Arthur Derderian

2 articles

Student on the Programme Grande Ecole (PGE) at SKEMA Business School, co-founder of Owners and creator of the newsletter BrainInvest.

Michel-Henry Bouchet

3 articles

Michel-Henry Bouchet, former Senior Economist at the World Bank and President of Owen Stanley Financial, currently Strategy Adviser of investment...

Zhenzhen Zhao

3 articles

Professor of Digital Economy, MINT Research Centre, SKEMA Business School

Marie Weinberg

2 articles

Etudiante à SKEMA Business School, Responsable Marketing & Communication. 

Marcos Lima

4 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

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