How I turned my non-technical students into data analyst heroes thanks to no-code AI tools

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Last year when I was asked to teach a course of AI & Data analytics in Marketing to non-technical students I really wanted to make sure that my students would understand the outstanding extra-value of applying AI to business. Due to my scientific background using computational intelligence, I was convinced that the best way to understand the value of AI should be taught through practical exercises and projects using no-coding tools. The challenge was very exciting: give an overview to the students without programming skills on what is Artificial Intelligence and how it can be used in fields such as Marketing or Business.

This course aims at experimenting the professional journey of a data analyst, a position that the students could apply for at the end of their studies….

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Authors

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Nathan Dubois

2 articles

Student at SKEMA Business School, MSc Financial Markets and Investments

Eva Niesten

3 articles

Eva Niesten, Professor in Strategy and Sustainability, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

Corinne Poroli

1 article

Corinne Poroli, Professor of Strategic Management and Entrepreneurship, Skema Business School

Roland Königsgruber

5 articles

Roland Königsgruber, Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Doriane Ahdad

2 articles

Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

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