“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Zakaria Akli

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Diplômé du Global Executive MBA, SKEMA Business School

Romain Masina

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SKEMA 2015. Founder of Odysway, specialist in immersive travel.

Peter Spier

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Professor in Marketing, Sales and International Business, SKEMA Business School

Camille Faure

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Program Director - Master of Science IMBD (International Marketing and Business Development), SKEMA Business School

Duyen Le

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Student of the MSc Project Management for Business Development at SKEMA Business School. 

Julie Vittecoq

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Etudiante du Programme Grande Ecole (PGE) et du Mastère Spécialisé Manager des Projets et Programmes (MS MPP) à SKEMA Business...

Dominique Vian

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Professor of Innovation and Entrepreneurship, Strategy Research Centre, SKEMA Business School - University Côte d'Azur, France

Doriane Ahdad

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Etudiante du Programme Grande Ecole (PGE), track Consilience, à SKEMA Business School. 

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