“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Nathan Dubois

2 articles

Student at SKEMA Business School, MSc Financial Markets and Investments

Marcos Lima

4 articles

Marcos Lima, Professeur de Marketing, SKEMA Centre for Artificial Intelligence (SCAI), SKEMA Business School - Université Côte d'Azur, GREDEG

Eva Niesten

3 articles

Eva Niesten, Professor in Strategy and Sustainability, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

Marco Ghitti

3 articles

Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Rodolphe Desbordes

99 articles

Professor of Economics, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

Salomé Beis

2 articles

Etudiante du Programme Grande Ecole à SKEMA Business School.

Pierre Le Manh

1 article

Pierre Le Manh, CEO et président de Project Management Institute (PMI)

François Taquet

1 article

François Taquet, Lawyer, Professor of Labour Law, SKEMA Business School

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