“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Researchers, teachers, experts... meet the people who bring our content to life.

Stephanie Chasserio

14 articles

Co-head of Women in Business and Professor of Management, SKEMA Business School

Natascha Barbosa

1 article

Etudiante double diplôme PGE, SKEMA Business School / Master Droit des Affaires, ULCO

Xavier Brusset

4 articles

Professor of Supply Chain Management, PRISM Research Centre, SKEMA Business School - University Côte d'Azur, France

Eva Niesten

3 articles

Eva Niesten, Professor in Strategy and Sustainability, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

Carole Daniel

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Professor and researcher at SKEMA Business School, Globalization Academy, member of the SKEMA Centre for Sustainability Studies.

Dennys Eduardo Rossetto

4 articles

Associate Professor of Global Entrepreneurship Innovation and researcher at the Center for Knowledge, Organizations, and Technology (KTO) at SKEMA Business...

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