“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every weekSimon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?


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Hear also: World Cup in Qatar: a week of intense debate

Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Michel Ferrary

15 articles

Professeur affilié et chercheur invité du centre de recherche KTO, SKEMA Business School, Fondateur de l'Obsersatoire SKEMA de la Féminisation...

Raluca Sandu

4 articles

Raluca Sandu, Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Takeharu Sogo

1 article

Professor of Economics, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Michel-Henry Bouchet

3 articles

Michel-Henry Bouchet, former Senior Economist at the World Bank and President of Owen Stanley Financial, currently Strategy Adviser of investment...

Bernard Sinclair-Desgagné

3 articles

Bernard Sinclair-Desgagné, Professor of Economics and Corporate Social Responsibility, SKEMA Business School

Ivan Coste-Manière

1 article

Professor, researcher, qnd Director of the MSc in Luxury and Fashion Management, SKEMA Business School. He is also Vice President...

Fabien Seraidarian

5 articles

Vice Dean Research & Knowledge Transfer, Scientific Director MBAs programmes, SKEMA Business School.

Marco Ghitti

3 articles

Professor of Finance and Accounting, FAIRR Research Centre, SKEMA Business School - University Côte d'Azur, France

Bénédicte Decaux

1 article

Conseillère plaidoyers cabinet du recteur, Agence Universitaire de la Francophonie

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