“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

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Researchers, teachers, experts... meet the people who bring our content to life.

Bastien Buchwalter

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Professor and researcher in Finance at SKEMA Business School, member of the ‘Finance & Accounting Insights on Risk and Regulation’...

Peter Spier

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Professor in Marketing, Sales and International Business, SKEMA Business School

Fabien Seraidarian

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Vice Dean Research & Knowledge Transfer, Scientific Director MBAs programmes, SKEMA Business School.

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