“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Camille Faure

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Program Director - Master of Science IMBD (International Marketing and Business Development), SKEMA Business School

Jean-Luc Gaffard

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Jean-Luc Gaffard, Professeur émérite des Universités et membre du GREDEG (CNRS- Université Côte d’Azur), Chercheur associé OFCE-SciencesPo, Professeur émérite, SKEMA...

Marine Hadengue

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Professor of Innovation Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Nicolas Servel

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Director of the MSc Entrepreneurship & Innovation, the MSc Entrepreneurship & Sustainable Design and the MSc Entrepreneurship, Technology & Startup...

Rodolphe Desbordes

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Professor of Economics, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

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