“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Shirine Dekimeche

2 articles

Student at SKEMA Business School, Programme Grande Ecole and Msc Corporate Financial Management.

Emmanuel Combe

4 articles

Professeur d'économie, Centre de recherche RISE, SKEMA Business School - Université Côte d'Azur, France. Vice-Président de l’Autorité de la concurrence.

Léa Riccoboni

2 articles

Graduate of the programme Grande Ecole (PGE) and the MSc International Business de SKEMA Business School ; professional triathlete.

Tracy Jones

2 articles

Professeur de gestion dans les programmes PGE et BBA à SKEMA Business School. Conseillère Pédogogique au sein du service international...

Ivan Coste-Manière

1 article

Professor, researcher, qnd Director of the MSc in Luxury and Fashion Management, SKEMA Business School. He is also Vice President...

Amaury Goguel

4 articles

Professeur de Finance, Centre de recherche FAIRR, SKEMA Business School - Université Côte d'Azur, France

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