“Not only Qatar is projecting its soft power during this World Cup”

Share

World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

Continuer la lecture

Authors

Researchers, teachers, experts... meet the people who bring our content to life.

Bastien Buchwalter

9 articles

Professor and researcher in Finance at SKEMA Business School, member of the ‘Finance & Accounting Insights on Risk and Regulation’...

Jeremy Levin

1 article

Jeremy Levin, Professor of English, SKEMA Business School

Jahid Elgarni

2 articles

Diplômé double cursus, PGE et Master Droit des Affaires, SKEMA Business School et Université du Littoral Côte d'Opale

Yoann Guntzburger

6 articles

Professor of Management, KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

ALL AUTHORS