“Not only Qatar is projecting its soft power during this World Cup”

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World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about soft power, sportswashing and transnationalism. Let’s hear him.

Is the World Cup in Qatar an example of sportswashing or of soft power projection?

Is Qatar the only country to project its soft power during this World Cup?

In what ways has it been a transnational World Cup?

Hear also: Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”

Hear also: World Cup in Qatar: a week of intense debate

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Authors

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Céline Renucci

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Program Director of the Master of Science in Corporate Financial Management, SKEMA Business School

Dominique Vian

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Professor of Innovation and Entrepreneurship, Strategy Research Centre, SKEMA Business School - University Côte d'Azur, France

Diego Zunino

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Diego Zunino, Professor of Strategy and Entrepreneurship , KTO Research Centre, SKEMA Business School - University Côte d'Azur, France, GREDEG

Fabien Seraidarian

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Vice Dean Research & Knowledge Transfer, Scientific Director MBAs programmes, SKEMA Business School.

Berill Blair

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Professeur associé en sustainability (développement durable) à SKEMA Business School

Stephanie Chasserio

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Co-head of Women in Business and Professor of Management, SKEMA Business School

Rodolphe Desbordes

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Professor of Economics, RISE² Research Centre, SKEMA Business School - University Côte d'Azur, France

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