“Not only Qatar is projecting its soft power during this World Cup”
World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the…
Simon Chadwick
“Saudi Arabia sees Cristiano Ronaldo as an ambassador to host the 2030 World Cup”
World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the…
World Cup in Qatar: a week of intense debate
World Cup in Qatar is about Football, and Geopolitics. Every week, Simon Chadwick analyses the main aspects of the tournament. Today, the Professor of Sport and Geopolitical Economy at SKEMA Business School tells us about fans, sponsors and the building of the Qatari nation. Let's hear him.
Gone with the sand: what will we remember of brand Qatar?
The current FIFA World Cup is the most valuable part of Brand Qatar to become a synonym for excellence in the eyes of some international observers and consumers. But faced with a series of controversies, will the strategy aimed at making the Brand Qatar ‘the best’ be a success or a failure?
World Cup: Qatar rushes to win the mind game
As the World Cup is coming, Qatar is struggling with increasing criticism from every part. So as not to let the event be spoiled, the emirate hardens its attitude and hurries to finish the preparations, in order to change the perceptions of the World.