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HomeJournal of Marketing

Journal of Marketing

“Don’t drink black coffee during Black Friday”

Bruna Jochims

Read More“Don’t drink black coffee during Black Friday”

Crypto unchained

Get to know how to talk about blockchains and crypto-assets

How Taxation Drains Small Businesses

And How Our Research Can Help End Blind Taxation

What is factoring?

You've heard the word, but...

Frugal Innovation: How Companies Do More with Less

Rethinking Innovation in resource-limited settings

Who will trust Virtual Influencers?

At least, they don’t cause drama

Lil Miquela, influenceuse virtuelle se prenant en selfie, vue par Midjourney.

Tattoos and the decline of religion

The unexpected relationship between religion and economic development

Knowledge

Complexity

Humanism

Globalisation

Pandemic

Geopolitics

Macroeconomic Volatility

Great Recession

Great Moderation

Online Consumer Behaviour

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