Ever felt like you’re that player at work staring at the screen without holding the controller? Like you’re in Mario Kart, driving better than everyone else… but stuck with the wrong kart? It might just be the most common — and most secret — ambition...
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Traditional storytelling is a thing of the past. The new adaptation of Dune marks a radical shift from classic cinematic conventions. In line with recent changes in Western societies, notions of good, evil, and happy endings are being challenged. Sensitive…
If numbers -especially Key Performance Indicators (KPIs)- have come to occupy such a central place in our relationship with the world – particularly within organizations – it is because they serve as powerful bulwarks against the existential anxieties that run…
The role of a wealth manager is not just to “invest”, but to direct savings in a useful way. But how can they convince their clients not to give in to the temptations of the short term and to invest…
That’s the ONE question I should’ve asked. In the latest episode of Makes Sense, the podcast of SKEMA Business School, I sat down with Charles Arkwright, L’Oréal’s Global VP of HR. I had one goal: figure out how to take your boss’s seat. All of it was...
It’s the beauty of luxury. When you read that L’Oréal just bought Gucci, it feels natural. But in reality, this alliance between fashion and beauty is a challenge. Each brand has its own ritual, its own way of doing things…
Twenty percent of the world’s clearwater pollution comes from textile production. Against this backdrop, Zara — the fast-fashion giant — has set bold targets to shrink its environmental footprint while maintaining its dominance. A strategy that could end up reshaping…
OpenAI’s story is a bit like a sprinter trying to run a marathon. After taking an early lead in the AI race, the company is now hitting the trickiest stretch — the moment when it’s no longer just about breaking…
You pictured them in football? They’re actually investing in healthcare. You thought their projects were all mega-scale? They have lighter ones too. Middle Eastern sovereign wealth funds are diversifying fast, betting on resources more sustainable than oil to make new…
You might soon enjoy listening to All I Want for Christmas Is You even more. Like many other songs, Mariah Carey’s hit could soon end up on a music marketplace and become yours to own, in part. Music is becoming…
What if OpenAI had conquered the world thanks to Napoleon? The similarities between the strategy deployed by the AI giant and that of the 19th-century French emperor are striking. The success of OpenAI represents one of the most rapid and…
Lille’s Chamber of Commerce and Industry (CCI), with its majestic dome, houses an auditorium where Stephanie Chasserio made an appearance on November 13. At the invitation of the Greater Lille CCI, she gave a masterclass on the complex relationship between…
Recent U.S. customs policies have marked a paradigm shift. Washington is now openly embracing protectionism, with a focus on reshoring production and promoting the ‘Made in America’ movement. This new direction is redefining the rules of the global economy and…
Private equity for everyone—that’s the promise. Evergreen funds are booming, making private equity more accessible than ever. But this new investment vehicle is reshaping the very structure of corporate financing. How can we strike the right balance between risks and…
Africa is often tagged as high-risk. But the numbers cut through the clichés: investing in Africa is no more dangerous than betting on regions with far glossier reputations. Its diaspora knows it — and is now channeling capital back into…
In some companies, investors wear two hats – as both creditors and shareholders. Research by Professor Liang Xu, a professor of Finance at SKEMA Business School, shows that this setup tends to favor tax avoidance. This phenomenon has been studied…
BCG recently outlined five essential actions for CEOs to maintain confidence in turbulent times. Microsoft offers a vivid example of how these strategies can drive bold pivots and help companies seize new opportunities. In a world that never stands still,…
What if Asterix held the key to understanding others better? At work, with your family, or on a university exchange, you've probably already found yourself in a multicultural situation, just like the little Gaul. With all its positive aspects... and a...
Is awareness of the fashion industry’s impact on the environment and human rights the same worldwide? Thi Thanh Huong Tran, Professor of Marketing at SKEMA Business School, and Fabian Bartsch conducted research on this topic. In recent years, a growing…
Female leadership is also taking off in the Middle East. Trailblazers like Hana Al Rostamani are helping to redefine what it looks like. While there is still much to be done to empower women, the path forward is clear: wider…
Safra Catz Leaves CEO Role at Oracle. Despite strong financial results, the cloud giant has opted for a leadership duo whose style looks markedly different from their predecessor’s. Far from unusual, this shift seems to be one of Oracle’s success…
Wealth management is not about numbers—it’s about people. That’s the message from Benoist Lombard, Deputy CEO of the Crystal Group and Chairman of Maison Laplace. To practice it is to embrace society in all its complexity, and to remain agile…
Love stories can sometimes end badly… After 10 years together, Kraft and Heinz have just announced their split. A blessing in disguise? Or perhaps an opportunity to analyze the strategic consequences of such a breakup. When Kraft Heinz announced in…
Have you ever looked up at the sky on a clear summer night? The stars twinkle above, and you search for the Big Dipper, letting your mind wander to distant worlds… But above your head lies a massive junkyard of…
Green Got, Helios, La Nef… they have great names and give their customers an indication of how their money is being used. Sustainable neobanks, as they call themselves, do not fund polluting activities; instead, they invest in environmentally or socially…
One is a professional triathlete who graduated from SKEMA Business School in 2018; the other is a lecturer and researcher at the same institution, and an amateur triathlete. Lea Riccoboni accepted the challenge of confiding in Carole Daniel, who specialises…
That’s the ONE question I should have asked! In the latest episode of Makes Sense?, I dove into the world of Mad Men and, with Marlon Alves, Professor and Researcher in Strategy & Organization at SKEMA Business School, asked whether creatives shou...
You are probably familiar with the term, but you may not be entirely sure what it means. Eliane Bacha, Associate Professor of Management and Leadership at SKEMA Business School, explains human capital. Human capital can be defined as the intellectual,…
Would you trust Don Draper with real decision-making power? You know, the brilliant ad man from Sterling Cooper in Mad Men. Hand him a bottle of ketchup, and he’ll find the words to make it irresistible. He’s the ultimate archetype of the creative in...
As sea levels continue to rise, reshaping coastlines and threatening entire nations, bold new ideas are emerging. Among them: artificial islands — not in science fiction, but in the plans of architects, engineers, and policymakers seeking to confront climate displacement…
Professor Christopher Tucci from Imperial College Business School, the founding dean of NEOM U’s new College of Business & Innovation, encourages companies to promptly adopt artificial intelligence (AI), notably by exploring the role of ‘play’ in the diffusion of generative…
Margherita Pagani, the Director of SKEMA Centre for Artificial Intelligence answers in her new book, “Artificial Intelligence for Business Creativity”. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how…
Professor Christopher Tucci from Imperial College Business School, founding dean of NEOM U’s new College of Business & Innovation, briefly reflects on artificial intelligence (AI). He reassures that AI is, most of all, going to help productivity and should not…
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love,…
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
Organisational transformation: it was better afterwards
What’s the smart way to work with AI?
In progress: shaping a new style
ESG, a new deal between business and society
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Corporate taxation influences business strategy. But not all firms are affected in the same way — the most vulnerable must make greater efforts to adapt. Tax reforms should therefore avoid a one-size-fits-all approach and instead reflect the diversity of businesses.…
You’ve heard the word – but do you really know what it means? Sabrina Chikh, Associate Professor of Finance at SKEMA Business School, as she pulls back the curtain on factoring. The video features French audio, English subtitles are available…
Back in the 1970s, during the energy crisis, the French had a slogan: “In France, we don’t have oil, but we have ideas.” That’s the spirit behind frugal innovation — a way of rethinking innovation in resource-constrained environments. Once the…
