Would you trust Don Draper with real decision-making power? You know, the brilliant ad man from Sterling Cooper in Mad Men. Hand him a bottle of ketchup, and he’ll find the words to make it irresistible. He’s the ultimate archetype of the creative in...
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Traditional storytelling is a thing of the past. The new adaptation of Dune marks a radical shift from classic cinematic conventions. In line with recent changes in Western societies, notions of good, evil, and happy endings are being challenged. Sensitive…
BCG recently outlined five essential actions for CEOs to maintain confidence in turbulent times. Microsoft offers a vivid example of how these strategies can drive bold pivots and help companies seize new opportunities. In a world that never stands still,…
What if Asterix held the key to understanding others better? At work, with your family, or on a university exchange, you've probably already found yourself in a multicultural situation, just like the little Gaul. With all its positive aspects... and a...
Is awareness of the fashion industry’s impact on the environment and human rights the same worldwide? Thi Thanh Huong Tran, Professor of Marketing at SKEMA Business School, and Fabian Bartsch conducted research on this topic. In recent years, a growing…
Female leadership is also taking off in the Middle East. Trailblazers like Hana Al Rostamani are helping to redefine what it looks like. While there is still much to be done to empower women, the path forward is clear: wider…
Safra Catz Leaves CEO Role at Oracle. Despite strong financial results, the cloud giant has opted for a leadership duo whose style looks markedly different from their predecessor’s. Far from unusual, this shift seems to be one of Oracle’s success…
Wealth management is not about numbers—it’s about people. That’s the message from Benoist Lombard, Deputy CEO of the Crystal Group and Chairman of Maison Laplace. To practice it is to embrace society in all its complexity, and to remain agile…
Love stories can sometimes end badly… After 10 years together, Kraft and Heinz have just announced their split. A blessing in disguise? Or perhaps an opportunity to analyze the strategic consequences of such a breakup. When Kraft Heinz announced in…
Have you ever looked up at the sky on a clear summer night? The stars twinkle above, and you search for the Big Dipper, letting your mind wander to distant worlds… But above your head lies a massive junkyard of…
Green Got, Helios, La Nef… they have great names and give their customers an indication of how their money is being used. Sustainable neobanks, as they call themselves, do not fund polluting activities; instead, they invest in environmentally or socially…
One is a professional triathlete who graduated from SKEMA Business School in 2018; the other is a lecturer and researcher at the same institution, and an amateur triathlete. Lea Riccoboni accepted the challenge of confiding in Carole Daniel, who specialises…
That’s the ONE question I should have asked! In the latest episode of Makes Sense?, I dove into the world of Mad Men and, with Marlon Alves, Professor and Researcher in Strategy & Organization at SKEMA Business School, asked whether creatives shou...
You are probably familiar with the term, but you may not be entirely sure what it means. Eliane Bacha, Associate Professor of Management and Leadership at SKEMA Business School, explains human capital. Human capital can be defined as the intellectual,…
As sea levels continue to rise, reshaping coastlines and threatening entire nations, bold new ideas are emerging. Among them: artificial islands — not in science fiction, but in the plans of architects, engineers, and policymakers seeking to confront climate displacement…
Professor Christopher Tucci from Imperial College Business School, the founding dean of NEOM U’s new College of Business & Innovation, encourages companies to promptly adopt artificial intelligence (AI), notably by exploring the role of ‘play’ in the diffusion of generative…
Margherita Pagani, the Director of SKEMA Centre for Artificial Intelligence answers in her new book, “Artificial Intelligence for Business Creativity”. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how…
Professor Christopher Tucci from Imperial College Business School, founding dean of NEOM U’s new College of Business & Innovation, briefly reflects on artificial intelligence (AI). He reassures that AI is, most of all, going to help productivity and should not…
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love,…
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
Organisational transformation: it was better afterwards
What’s the smart way to work with AI?
In progress: shaping a new style
ESG, a new deal between business and society
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Everyone’s talking about “crypto”. So much so that even watching a sports program on TV without being bombarded by cryptocurrency broker ads has become impossible.
Corporate taxation influences business strategy. But not all firms are affected in the same way — the most vulnerable must make greater efforts to adapt. Tax reforms should therefore avoid a one-size-fits-all approach and instead reflect the diversity of businesses.…
You’ve heard the word – but do you really know what it means? Sabrina Chikh, Associate Professor of Finance at SKEMA Business School, as she pulls back the curtain on factoring. The video features French audio, English subtitles are available…
Back in the 1970s, during the energy crisis, the French had a slogan: “In France, we don’t have oil, but we have ideas.” That’s the spirit behind frugal innovation — a way of rethinking innovation in resource-constrained environments. Once the…
You have been told over and over again not to trust strangers. But does this still apply when they are virtual? More and more brands are choosing virtual influencers to embody their values. While they have the advantage of not…
The newest offspring of globalized capitalism is called “Intelligence,” and it’s artificial. Its growth is explosive and threatens one of the system’s core pillars: the value of work. To survive AI, capitalism must undergo its own revolution, rethink its balances,…
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love,…
The theory of Effectuation encourages entrepreneurs facing uncertainty to take action based on the means at their disposal. But it assumes that identifying these resources is straightforward. The effectual tree diagram developed by Dominique Vian, a professor and researcher in…
Forced migration is one of the defining issues of the century. While humanitarian initiatives are multiplying to help integrate refugees into their host societies and facilitate their access to decent employment, our research shows that structural barriers remain numerous. Companies…
What if we changed our point of view? Traditional management often dictates objectives, which can lead to resignation by those tasked to achieve them. The Effectual Goals method, however, can get a group of people to identify and agree on…
TikTok, Canva, DeepSeek, ChatGPT… What will shape brands’ digital marketing this year? To capture attention and increase customer engagement, brands must evolve with the times. Many are embracing emerging trends, tools, and strategies that are constantly redefining digital communication. The…
Robots lack authority over humans due to… “interactional justice”. Professor Valentina Pitardi, Senior Lecturer in Marketing at Surrey Business School, presented her research on this topic during the SKEMA Centre for Artificial Intelligence (SCAI) seminar series. We explore with her…
The acquisition of KissKissBankBank by Ulule comes as no surprise. The French leader in crowdfunding, symbolised by an owl, has made better use of the positive spillover effects between projects than its rival. In the crowdfunding platform market, the involvement…
You are unique. That’s the message luxury cosmetic brands want to convey through AI. This technology is revolutionising customer experience but also requires a digital, and managerial transformation… How can companies seize these new opportunities while addressing ethical and regulatory…
What if there was a stock market, like New-York’s, solely dedicated to companies committed to sustainable development? This U.S. born project is called the Green Impact Exchange (GIX). Could this be the future of truly green investing? Is it possible…
As Charlie Dalin sets a new Vendée Globe record, sailing sheds light on a concept valuable to entrepreneurship: effectuation. Behind this term lies a different approach to managing uncertainty. Like at sea, innovation and facing competition are not simply about…
30 Years Ago, The Lion King was Released. Mufasa, the King, took his son Simba by the paw and spoke to him about a Sustainable world—long before most political leaders. A world where Lions eat antelopes, but no more than…
