Microsoft’s Playbook for Thriving in Uncertainty
BCG recently outlined five essential actions for CEOs to maintain confidence in turbulent times. Microsoft offers a vivid example of how these strategies can drive bold pivots and help companies seize new opportunities. In a world that never stands still,…
Did Oracle Crack the Leadership Code?
Safra Catz Leaves CEO Role at Oracle. Despite strong financial results, the cloud giant has opted for a leadership duo whose style looks markedly different from their predecessor’s. Far from unusual, this shift seems to be one of Oracle’s success…
Lea Riccoboni x Carole Daniel : “Mindfulness allows us to make fairer choices in our daily lives.”
One is a professional triathlete who graduated from SKEMA Business School in 2018; the other is a lecturer and researcher at the same institution, and an amateur triathlete. Lea Riccoboni accepted the challenge of confiding in Carole Daniel, who specialises…
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Designing online contest game: how to motivate players to share personal information and to recommend the game
This article focuses on how companies can cope with online contest games to motivate consumers to share their personal information with the brand and to recommend the game to others. Research results show that pleasure and enjoyment obtained through the game increase players’ game forwarding and personal data sharing behaviors. The value of rewards also motivates…
