Nestlé’s Strategic Lesson: Why Sometimes the Best Decision Is to Sell a Business
In an era of volatility, corporate endurance is less about expansion than about choice. In 2026, Nestlé, led by Philipp Navratil, is undertaking a sweeping portfolio, reminding that long-term performance begins with strategic coherence. Endurance is not a growth problem;…
Why Do We Believe in KPIs?
If numbers -especially Key Performance Indicators (KPIs)- have come to occupy such a central place in our relationship with the world – particularly within organizations – it is because they serve as powerful bulwarks against the existential anxieties that run…
Between fashion and beauty: luxury brands and the challenge of coherence
It’s the beauty of luxury. When you read that L’Oréal just bought Gucci, it feels natural. But in reality, this alliance between fashion and beauty is a challenge. Each brand has its own ritual, its own way of doing things…
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Sexual Harassment: three wise Human resources
Unmasking Anger: Do Women have the right to get Angry (just like Men)?
When Minds Clash: Don’t underestimate Workplace Conflicts!
Did Oracle Crack the Leadership Code?
What is human capital?
Consilience or “the unity of knowledge”: an approach to complexity, a critical compass, a course of action
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Anticipating crises: the filters that hinder the analysis of weak signals
Before the COVID-19 crisis erupted, several signals warning of a possible pandemic had been emitted. Certain scientific studies, some of them published in prestigious journals , reported the risk of zoonotic disease outbreaks and propagation, notably linked to SARS type viruses, as…
Effectual reasoning, a tool for tackling complexity
Organisations must contend with a staggering level of uncertainty: climate change, energy transition, Brexit, etc. Yet, the way we make decisions to act seems to disregard this new reality. Are we even conscious of the way we reason to make…
The war for talent: no competitive edge without attractiveness in the job market
In the early 2010s, a Geneva bank believed that the new banking regulations presented an opportunity for growth. Its strategic intent was to develop finance software that would enable it to comply with all rules imposed by the authorities, then…
Designing online contest game: how to motivate players to share personal information and to recommend the game
This article focuses on how companies can cope with online contest games to motivate consumers to share their personal information with the brand and to recommend the game to others. Research results show that pleasure and enjoyment obtained through the game increase players’ game forwarding and personal data sharing behaviors. The value of rewards also motivates…