Management

Want to Know if People Are Angry? Don’t (Just) Look at Social Media

What People Write When They Feel Wronged Can Reveal Public Discontent Months Before It Erupts

Social media does not have a monopoly on public anger. According to a study by Tom van Laer, Professor of Persuasive Language and Storytelling at SKEMA Business School, together with Sheena Sidhu and Ellen Garbarino, other, less immediate and less…

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The Automotive Industry Is Not Immune to a “Strategic Doppler Effect”

When Strategy Meets Physics

When companies evolve along different trajectories and at very different speeds, the competitive signals they send can be misunderstood or underestimated. This phenomenon can be compared to the “Doppler effect”in physics which explains why the sound of an ambulance appears higher-pitched or lower-pitched depending on wether it is moving toward or away from the observer.…

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The real challenge of business transformation: aligning strategy, business model and innovation

Consistency as a tool for success

“Business transformation” has become a ubiquitous expression. Yet results often remain disappointing. The problem is rarely the absence of strategy; rather, it is the absence of alignment. As long as strategy, business model, and innovation evolve separately, transformation remains more…

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A leader is above all a person who is aware of her body

Our body is so obvious that we are not even aware of it. Yet it speaks as much as our words or all the methods we put in place. Desmond McGetrick, Director of the MASTÈRE SPÉCIALISÉ® Project and Programme Management & Business Development at SKEMA's Grand Paris Campus, is inspired by the work of Arawana Hayashi to teach his students: being a leader begins with your body.

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“Don’t drink black coffee during Black Friday”

Bruna Jochims, assistant professor of Marketing of SKEMA Business School, took part in a study recently published in the Journal of Marketing. Its resounding conclusion is that “consuming caffeine before shopping leads to higher spending”. The behavior of more than 300 shoppers was observed in two stores in France and Spain and revealed that it was especially the case of non-essential items. You should read our interview with her before the Black Friday and the Christmas rush. 

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Is a “mass employee exodus” on the cards after COVID-19

Since the start of the global COVID-19 pandemic, several studies and reports have highlighted the need to change the way organisations are designed, particularly in terms of structural configuration and work organisation, to models favouring agility and resilience in order to better withstand this crisis and prepare for the next ones.

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What is the most profitable way to sell ? Evidences from research

Auctions are commonly used in many different situations (art, fish, flowers, etc). But at the same time, many products are sold through posted prices or negotiations. In the joint article with Dan Bernhardt and Tingjun Liu, published in Journal of Economic Theory, we identified the "value discovery" as the merit and the "participation cost" as the demerit of auctions in order to study the most profitable way to sell.

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Christo: a business model designed to preserve creative freedom

After 60 years of setbacks and negotiations, months of engineering studies and weeks of execution, Christo’s final posthumous work, L’Arc de Triomphe, Wrapped, is now on public display for two weeks. While its artistic value may be a matter for debate, its financing is exemplary since no public funding was needed.

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MIGRANT WORKERS’ ‘RIGHTS-TALK’: AN IMMENSE PROMISE FACING HIGH SOCIAL AND ORGANIZATIONAL BARRIERS

The United Nations Guiding Principles on Business and Human Rights (UNGPs) require that business know and show that they respect human rights. They can do so by conducting human rights due diligence and by translating and embedding human rights throughout their organization.

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