
Want to Know if People Are Angry? Don’t (Just) Look at Social Media
Social media does not have a monopoly on public anger. According to a study by Tom van Laer, Professor of Persuasive Language and Storytelling at SKEMA Business School, together with Sheena Sidhu and Ellen Garbarino, other, less immediate and less…

The Automotive Industry Is Not Immune to a “Strategic Doppler Effect”
When companies evolve along different trajectories and at very different speeds, the competitive signals they send can be misunderstood or underestimated. This phenomenon can be compared to the “Doppler effect”in physics which explains why the sound of an ambulance appears higher-pitched or lower-pitched depending on wether it is moving toward or away from the observer.…

The real challenge of business transformation: aligning strategy, business model and innovation
“Business transformation” has become a ubiquitous expression. Yet results often remain disappointing. The problem is rarely the absence of strategy; rather, it is the absence of alignment. As long as strategy, business model, and innovation evolve separately, transformation remains more…
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Christo: a business model designed to preserve creative freedom
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Project management, an Everyday innovation
Their mission has always been the same: to carry out a project. But the way they do it has been evolving for 60 years. Project managers are the embodiment of agility within a company. Training them therefore requires constant adaptation,…

In Saudi Arabia, everything must change for everything to remain the same
Saudi Arabia is becoming a sporting superpower. You think it is pure vanity? It’s not, it’s a well thought-out strategy to respond to national and international new challenges, a necessity to maintain and strengthen the kingdom’s influence. Boxing purists may argue over…

A leader is above all a person who is aware of her body
Our body is so obvious that we are not even aware of it. Yet it speaks as much as our words or all the methods we put in place. Desmond McGetrick, Director of the MASTÈRE SPÉCIALISÉ® Project and Programme Management & Business Development at SKEMA's Grand Paris Campus, is inspired by the work of Arawana Hayashi to teach his students: being a leader begins with your body.

Sexual Harassment: three wise Human resources
The “MeToo” wave was supposed to change things. While it probably helped to raise awareness, what practical consequences has it had in the corporate world? Until now, research has paid very little attention to how Human resources deal with sexual…

“Don’t drink black coffee during Black Friday”
Bruna Jochims, assistant professor of Marketing of SKEMA Business School, took part in a study recently published in the Journal of Marketing. Its resounding conclusion is that “consuming caffeine before shopping leads to higher spending”. The behavior of more than 300 shoppers was observed in two stores in France and Spain and revealed that it was especially the case of non-essential items. You should read our interview with her before the Black Friday and the Christmas rush.

Artificial Intelligence as a key tool for information security management against cyber risks
The greater the digital acceleration, the greater the cyber risks. The growing complexity this entails requires a tool to control it. This is why Artificial Intelligence (AI) can play a major role in ensuring safer progress.

VIDEO – Can intuition be useful in extreme situations?
Intuition and reflection, the eternal struggle. Marlon Alves, assistant professor of Strategy at SKEMA Business School, together with Vincenzo Vastola, Simone Galina, and Maurizio Zollo examined the role of intuition and reflection on team adaptation in extreme situations. And the…

Should we trust social media analysis? The need for a bridge between computer science and social researchers
The recent EYES (Emerging Youth Early Signs) 2021 report published by SKEMA PUBLIKA used Twitter information to uncover shared sentiments among young people of different countries. Should we trust social media analysis ?

Is a “mass employee exodus” on the cards after COVID-19
Since the start of the global COVID-19 pandemic, several studies and reports have highlighted the need to change the way organisations are designed, particularly in terms of structural configuration and work organisation, to models favouring agility and resilience in order to better withstand this crisis and prepare for the next ones.

Médecins Sans Frontières, a pioneer of the NGO business model
Understanding the NGO business model requires a paradigm shift, because the indicators used in the models of for-profit organisations (profitability to finance investments that will generate economic growth and more profit) do not apply to non-profit organisations.

What is the most profitable way to sell ? Evidences from research
Auctions are commonly used in many different situations (art, fish, flowers, etc). But at the same time, many products are sold through posted prices or negotiations. In the joint article with Dan Bernhardt and Tingjun Liu, published in Journal of Economic Theory, we identified the "value discovery" as the merit and the "participation cost" as the demerit of auctions in order to study the most profitable way to sell.

Christo: a business model designed to preserve creative freedom
After 60 years of setbacks and negotiations, months of engineering studies and weeks of execution, Christo’s final posthumous work, L’Arc de Triomphe, Wrapped, is now on public display for two weeks. While its artistic value may be a matter for debate, its financing is exemplary since no public funding was needed.

Informal networks, formal structure and incremental innovation
Where are the most innovative employees within organizations? What is their position in the informal knowledge-sharing network and the formal organizational structure? What is the relationship between formal and informal dimensions?

MIGRANT WORKERS’ ‘RIGHTS-TALK’: AN IMMENSE PROMISE FACING HIGH SOCIAL AND ORGANIZATIONAL BARRIERS
The United Nations Guiding Principles on Business and Human Rights (UNGPs) require that business know and show that they respect human rights. They can do so by conducting human rights due diligence and by translating and embedding human rights throughout their organization.

Do you have the right business model for your strategy?
You should change your business model! We regularly hear this injunction from mentors coaching startups or from strategy consultants called by managers to improve the performance of their (small or large) company. This may be true… or not.

THE WORLD AFTER COVID-19: THE FOUR APPROACHES OF DECISION MAKERS WHEN FACED WITH UNCERTAINTY
We are all trying to figure out what tomorrow holds, either by making our own predictions or by listening intently to those made by others, particularly the experts...