Airbnb’s Superhosts Are not those You Think They Are
Platforms like Airbnb misidentify their “best” customers and “superhosts.” Revenue alone is misleading: competition and substitution reshape true value. Our research challenges conventional metrics and shows how platforms can rethink Provider Relationship Management (PRM) to identify -and invest in- the…
LVMH’s Succession: What It Takes to Become Bernard Arnault
The transfer of power is one of the most sensitive moments in the life of big companies. Between family legacy, governance issues, and strategic planning, these transitions can determine their future. When well-prepared, succession becomes a lever for stability and…
Nestlé’s Strategic Lesson: Why Sometimes the Best Decision Is to Sell a Business
In an era of volatility, corporate endurance is less about expansion than about choice. In 2026, Nestlé, led by Philipp Navratil, is undertaking a sweeping portfolio, reminding that long-term performance begins with strategic coherence. Endurance is not a growth problem;…
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Unmasking Anger: Do Women have the right to get Angry (just like Men)?
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The 4 Big Four-inspired HR practices to fully embrace the New Work Pattern
Sailing in the Dark: the Vendée Globe as an Allegory for Entrepreneurship
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Consilience or “the unity of knowledge”: an approach to complexity, a critical compass, a course of action
In a complex world, it is no longer possible to content ourselves with deeper but disjointed knowledge. Consilience or “the unity of knowledge” is a way to approach the problems and challenges of our time by interconnecting fields of knowledge…
Culminating events and time working together in top management teams
Top management teams (TMTs) – comprising the most influential executives in an organization – are important because of their influence over strategic choices and performance. Prior studies have shown that TMT characteristics such as age, education, and functional background affect…
Anticipating crises: the filters that hinder the analysis of weak signals
Before the COVID-19 crisis erupted, several signals warning of a possible pandemic had been emitted. Certain scientific studies, some of them published in prestigious journals , reported the risk of zoonotic disease outbreaks and propagation, notably linked to SARS type viruses, as…
Effectual reasoning, a tool for tackling complexity
Organisations must contend with a staggering level of uncertainty: climate change, energy transition, Brexit, etc. Yet, the way we make decisions to act seems to disregard this new reality. Are we even conscious of the way we reason to make…
The war for talent: no competitive edge without attractiveness in the job market
In the early 2010s, a Geneva bank believed that the new banking regulations presented an opportunity for growth. Its strategic intent was to develop finance software that would enable it to comply with all rules imposed by the authorities, then…
Designing online contest game: how to motivate players to share personal information and to recommend the game
This article focuses on how companies can cope with online contest games to motivate consumers to share their personal information with the brand and to recommend the game to others. Research results show that pleasure and enjoyment obtained through the game increase players’ game forwarding and personal data sharing behaviors. The value of rewards also motivates…
