Airbnb’s Superhosts Are not those You Think They Are
Platforms like Airbnb misidentify their “best” customers and “superhosts.” Revenue alone is misleading: competition and substitution reshape true value. Our research challenges conventional metrics and shows how platforms can rethink Provider Relationship Management (PRM) to identify -and invest in- the…
LVMH’s Succession: What It Takes to Become Bernard Arnault
The transfer of power is one of the most sensitive moments in the life of big companies. Between family legacy, governance issues, and strategic planning, these transitions can determine their future. When well-prepared, succession becomes a lever for stability and…
Nestlé’s Strategic Lesson: Why Sometimes the Best Decision Is to Sell a Business
In an era of volatility, corporate endurance is less about expansion than about choice. In 2026, Nestlé, led by Philipp Navratil, is undertaking a sweeping portfolio, reminding that long-term performance begins with strategic coherence. Endurance is not a growth problem;…
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Unmasking Anger: Do Women have the right to get Angry (just like Men)?
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Frugal Innovation: How Companies Do More with Less
When Minds Clash: Don’t underestimate Workplace Conflicts!
The 4 Big Four-inspired HR practices to fully embrace the New Work Pattern
Sailing in the Dark: the Vendée Globe as an Allegory for Entrepreneurship
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The 4 Big Four-inspired HR practices to fully embrace the New Work Pattern
Yujie Cai, Yunke Ma and Tianlin Zhu
With Covid-19, we have entered a New Work Pattern. Based on Research and an examination of the behaviour of the 4 largest international accounting and professional services firms, we have been able to identify 4 major HR practices that have…
The Michelin Guide: the big effects of the little red book on restaurant behaviour
Is being honored by the prestigious Michelin Guide really an opportunity for a restaurant? A study of restaurants in Washington D.C. conducted by Saverio Favaron, assistant professor and researcher in Strategy at SKEMA Business School, reveals how high-standing organizations react…
Are the Diasporas a springboard or a diving board for African football?
Almost a third of the players who play for their national team at the Africa Cup of nations (Afcon 2023) were not born in Africa. If recruiting players from elsewhere can temporarily strengthen African soccer, can it have harmful long-term…
AI & Marketing managers: keep calm and carry on!
Is generative artificial intelligence ready to replace me? Since its sudden emergence, this has been one of the major concerns driving the digital world. To gain a better understanding of the ethical implications, we spoke to 11 digital marketing professionals.…
How HR can benefit from ChatGPT (and when they shouldn’t)
Artificial Intelligence, and ChatGPT in particular, could become the right-hand “man” Human Resources (HR) has always dreamed of. Yet many HR teams don’t know how (and when) to use these tools… It’s difficult to ignore the increasing influence Artificial Intelligence…
Banks’ ESG score, a de-risking business
You should not see sustainability reporting as a burden. Our research, based on a study of 74 European banks, shows that the banks with the highest ESG scores are also the least risky. Sustainability is the future of banking. You…
What makes some Agile teams soar while others struggle to take flight?
The marriage of 21st-century technology and an age-old spiritual personality typology has the potential to unleash untold positive dynamics in today’s non-stop and fast-paced workplaces. The ancient wisdoms of the Enneagram provide a powerful key to unlock a level of…
Simon Chadwick: “PSG is about something much more than football, it’s about looking good”
Is PSG still a football club? For Simon Chadwick, Professor of Sport and Geopolitical Economy and Researcher at Skema Business School, it is first and foremost a fashion brand. That’s how Qatar hopes to make a return on its investment.…
When Minds Clash: Don’t underestimate Workplace Conflicts!
Conflicts in the workplace are often invisible. But they have a major impact on the morale and efficiency of employees, and therefore on the company. The psychological approach we have taken to this scourge, which affects every company, helps us…
Once upon a time Wrexham AFC, a football club turned into a Disney attraction
Wrexham AFC, one of world’s oldest football clubs has been lifted from obscurity and returned to sporting success after being bought by two Holywood stars: Ryan Reynolds and Rob McElhenney. This fairy tale is fuelled by Disney and various trendy…
Pierre Le Manh: “Projects are about transformation”
Any project manager needs an inspiring voice. And Pierre Le Manh’s one is among the most impacting. The CEO and president of Project Management Institute (PMI) offers us his vision and advice for young project managers. He reminds us of…
Project management, an Everyday innovation
Their mission has always been the same: to carry out a project. But the way they do it has been evolving for 60 years. Project managers are the embodiment of agility within a company. Training them therefore requires constant adaptation,…
In Saudi Arabia, everything must change for everything to remain the same
Saudi Arabia is becoming a sporting superpower. You think it is pure vanity? It’s not, it’s a well thought-out strategy to respond to national and international new challenges, a necessity to maintain and strengthen the kingdom’s influence. Boxing purists may argue over…
A leader is above all a person who is aware of her body
Our body is so obvious that we are not even aware of it. Yet it speaks as much as our words or all the methods we put in place. Desmond McGetrick, Director of the MASTÈRE SPÉCIALISÉ® Project and Programme Management & Business Development at SKEMA's Grand Paris Campus, is inspired by the work of Arawana Hayashi to teach his students: being a leader begins with your body.
Sexual Harassment: three wise Human resources
The “MeToo” wave was supposed to change things. While it probably helped to raise awareness, what practical consequences has it had in the corporate world? Until now, research has paid very little attention to how Human resources deal with sexual…
“Don’t drink black coffee during Black Friday”
Bruna Jochims, assistant professor of Marketing of SKEMA Business School, took part in a study recently published in the Journal of Marketing. Its resounding conclusion is that “consuming caffeine before shopping leads to higher spending”. The behavior of more than 300 shoppers was observed in two stores in France and Spain and revealed that it was especially the case of non-essential items. You should read our interview with her before the Black Friday and the Christmas rush.
