You have been told over and over again not to trust strangers. But does this still apply when they are virtual? More and more brands are choosing virtual influencers to embody their values. While they have the advantage of not…
The newest offspring of globalized capitalism is called “Intelligence,” and it’s artificial. Its growth is explosive and threatens one of the system’s core pillars: the value of work. To survive AI, capitalism must undergo its own revolution, rethink its balances,…
We are capable of forming deep connections with a chatbot — and that fact alone is cause for concern, says Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. One of the most widely published and…
You’re going to turn to AI for advice. That’s the conviction of Aaron Ahuvia, Professor of Marketing at the University of Michigan-Dearborn College of Business. According to one of the most widely published and cited academic experts on non-interpersonal love,…
The theory of Effectuation encourages entrepreneurs facing uncertainty to take action based on the means at their disposal. But it assumes that identifying these resources is straightforward. The effectual tree diagram developed by Dominique Vian, a professor and researcher in…
Forced migration is one of the defining issues of the century. While humanitarian initiatives are multiplying to help integrate refugees into their host societies and facilitate their access to decent employment, our research shows that structural barriers remain numerous. Companies…
Traditional storytelling is a thing of the past. The new adaptation of Dune marks a radical shift from classic cinematic conventions. In line with recent changes in Western societies, notions of good, evil, and happy endings are being challenged. Sensitive…
What if we changed our point of view? Traditional management often dictates objectives, which can lead to resignation by those tasked to achieve them. The Effectual Goals method, however, can get a group of people to identify and agree on…
TikTok, Canva, DeepSeek, ChatGPT… What will shape brands’ digital marketing this year? To capture attention and increase customer engagement, brands must evolve with the times. Many are embracing emerging trends, tools, and strategies that are constantly redefining digital communication. The…
Robots lack authority over humans due to… “interactional justice”. Professor Valentina Pitardi, Senior Lecturer in Marketing at Surrey Business School, presented her research on this topic during the SKEMA Centre for Artificial Intelligence (SCAI) seminar series. We explore with her…
The acquisition of KissKissBankBank by Ulule comes as no surprise. The French leader in crowdfunding, symbolised by an owl, has made better use of the positive spillover effects between projects than its rival. In the crowdfunding platform market, the involvement…
You are unique. That’s the message luxury cosmetic brands want to convey through AI. This technology is revolutionising customer experience but also requires a digital, and managerial transformation… How can companies seize these new opportunities while addressing ethical and regulatory…
What if there was a stock market, like New-York’s, solely dedicated to companies committed to sustainable development? This U.S. born project is called the Green Impact Exchange (GIX). Could this be the future of truly green investing? Is it possible…
As Charlie Dalin sets a new Vendée Globe record, sailing sheds light on a concept valuable to entrepreneurship: effectuation. Behind this term lies a different approach to managing uncertainty. Like at sea, innovation and facing competition are not simply about…
30 Years Ago, The Lion King was Released. Mufasa, the King, took his son Simba by the paw and spoke to him about a Sustainable world—long before most political leaders. A world where Lions eat antelopes, but no more than…
30 Years Ago, The Lion King was Released. Mufasa, the King, took his son Simba by the paw and spoke to him about a Sustainable world—long before most political leaders. A world where Lions eat antelopes, but no more than necessary.
But in such a res...
Pedagogical innovation at SKEMA is closing the gap between academic knowledge and real-world demands. Innovative workshops, on tools like Notion and ChatGPT, teach students skills to thrive in today’s job market. And guess what? Students were particularly engaged. The spark…
An increasing number of governments are issuing green bonds to finance their environmental projects, thereby contributing to the development of the green bond market. This post shows that, in the euro area, the market price of these bonds is higher…
Can machines use AI to understand and predict human behavior? This was one of the big questions Professor Sotiris Manitsaris, Deputy Director of the Robotics Center at MINES ParisTech, tackled during the SKEMA Centre for Artificial Intelligence (SCAI) seminar series.…
For some, it’s a pleasure; for others, a real struggle. Every year, around the same time, we face the same challenge: finding THE perfect gift for our loved ones. Out of ideas (and time), we have all given in to…
PSG, Newcastle, Chelsea, Atlético Madrid, just to name a few. Many big football clubs have changed ownership in recent years. But are these takeovers really behind the skyrocketing prices of players? It’s an easy assumption to make, yet a closer…
Economic models predict that uncertainty, following the no-confidence vote and the resignation of the Barnier government, will cause an additional 2% fall in investment. Let’s take a closer look at the methodology used to better understand the figures shaping public…
The oldest argument against immigration claims it creates unfair competition for local workers. But does this claim hold up against the research on the topic? A famous American immigrant once said: “Everything should be made as simple as possible, but…
Quatre ans après la mise en place de l’index Pénicaud pour l’égalité professionnelle, les entreprises du numérique que nous avons étudiées peinent à envisager un véritable plan d’action. Les mesures légales sont vécues comme une contrainte et la fatigue des employées commence à se faire sentir.
Digitalisation impacts every aspect of society, and education is no exception. In a world where Generative AI and social media have become integral to our lives, students are faced with the dual nature of modern technology: a powerful tool, but…
Developing countries are victims of climate injustice. The CO2 emissions produced by developed countries have a major impact on their territories. Moreover, wealthier nations, which are historically the largest contributers to global warming are setting the environmental standards that they…
As the French say: “The road to hell is paved with good intentions”. But in the Business world, is Heaven paved with bad intentions? Some companies seem to be taking advantage of corporate fraud to rebrand themselves… In July 2024,…
Careers in finance seem inaccessible to women. Despite laws pushing for better representation in leadership roles and the strong demands in this sector, why is it that less than one in six financial companies are led by a woman? Have…
“Don’t wait for a crisis. Start playing around and experimenting now”, advises Professor Christopher Tucci, from Imperial College Business School and Founding Dean of NEOM U’s new College of Business & Innovation. He is a proponent of ‘play’ and experimentation…
AI helps with our daily tasks, often influencing our choices, sometimes without us even noticing it. However, when we are aware of AI’s involvement, research shows we usually prefer to make decisions on our own. In their latest article, Patricia…
With one click, you can have a parcel delivered to your home. However, the journey it takes to reach your doorstep is far from simple, let alone the environmental impact it has. What if we could reduce carbon emissions and…
How can we reduce inequalities both within and among countries? An ambitious goal that the UN’s Sustainable Development Goal (SDG) 10 seeks to address. However, certain parameters are underestimated when measuring these inequalities. A methodological shift can shed light on…
Yes, you can. You can show your anger at work. However, depending on whether you are a women or a man, it will be interpreted differently. Research is not very forthcoming on the subject. As such, we have conducted an…
We sometimes say that the simple things in life are often the best. But does this also apply to the sciences? In 1993, Professor Samuel Huntington attempted this in geopolitics. His theory of international relations was based on a division…
Don’t they say that you should keep your enemies close? Yet, the OECD countries’ approach to “de-risk” from China leads them to favour economic relations “among friends”. However, this new approach to industrial policy could have unforeseen consequences. Could it…
Is artificial intelligence (AI) the future of art? Generative AI, such as Midjourney or Dall-E, is causing havoc in the art world. Artists who are already struggling, now have to reinvent themselves, torn between adapting to and rejecting this new…
Each month, Frédéric Munier, Director of the School of Geopolitics for Business at SKEMA Business School, publishes a column in the magazine Pour l’Éco. He is now pointing to a trap set for liberal democracies, which are increasingly in the minority. When…
What if learning Portuguese was an Olympic event? That’s the challenge taken up by Fernanda Coelho, professor of Portuguese at SKEMA Business School, whose students from three continents have organised real games to help them learn the language. Before the…
In 1973, Alain Peyrefitte wrote a highly significant essay entitled “Quand la Chine s’éveillera… le monde tremblera” (“When China awakes, the world will tremble”). Fifty years later, events are proving him right. China’s emergence as a global manufacturing superpower shook…
ArtificiaI intelligence (AI) is such a unique and recent technology that the issue of its regulation is agitating the entire international community. On the occasion of his presence at SKEMA Business School as part of the SKEMA Center for Artificial…
We sometimes talk about football intelligence. In the age of data, this is now being rivalled or complemented by artificial intelligence. Many teams use AI solutions to assess the performance of their players, determine which tactics to adopt and anticipate…
Each month, Frédéric Munier, Director of the School of Geopolitics for Business at SKEMA Business School, publishes a column in the magazine Pour l’Éco. Given the current Russian attack on Ukraine, the question he raises this month may sound like a trivial one.…
Being aware of the responsibility of one’s writings as a future jurist or lawyer is essential. It is knowing this that Hélène Tostain, professor of English at SKEMA Business School, asked her students to write and publish articles on the…
Football purists will be delighted with the line-up for the 2024 Champions League final: two popular clubs where the fans play a key role in the decisions. But behind this idyllic image, the two clubs are much more intertwined in…
Fear of Innovation is part of Human history. It’s the fear that it will change us, that it will make us something other than Human. This fear has sometimes taken amusing turns, and puts into perspective the fear driven by…
Can AI help us think the future differently and change its trajectory, especially regarding Climate change? That’s the view of Yihyun Lim, Assistant Professor at the University of Southern California and Former Director of the MIT Design Lab, and the…
Each month, Frédéric Munier, Director of the School of Geopolitics for Business at SKEMA Business School, publishes a column in the magazine Pour l’Éco. This time he looks at the roots of the war, citing the political scientist Kenneth Waltz, who describes the…
Yujie Cai, Yunke Ma and Tianlin ZhuWith Covid-19, we have entered a New Work Pattern. Based on Research and an examination of the behaviour of the 4 largest international accounting and professional services firms, we have been able to identify 4 major HR practices that have…
They’re THE group of friends we’ve all dreamed of having. But the last episode of Friends was shot… 20 years ago. Back then, there was no social media, nor smartphones and the Internet was running at a snail’s pace. In what…
They're THE group of friends we've all dreamed of having. But the last episode of Friends was shot... 20 years ago. Back then, there was no social media, nor smartphones and the Internet was running at a snail's pace. In what way have these new everyda...
