Microsoft’s Playbook for Thriving in Uncertainty
BCG recently outlined five essential actions for CEOs to maintain confidence in turbulent times. Microsoft offers a vivid example of how these strategies can drive bold pivots and help companies seize new opportunities. In a world that never stands still,…
Did Oracle Crack the Leadership Code?
Safra Catz Leaves CEO Role at Oracle. Despite strong financial results, the cloud giant has opted for a leadership duo whose style looks markedly different from their predecessor’s. Far from unusual, this shift seems to be one of Oracle’s success…
Lea Riccoboni x Carole Daniel : “Mindfulness allows us to make fairer choices in our daily lives.”
One is a professional triathlete who graduated from SKEMA Business School in 2018; the other is a lecturer and researcher at the same institution, and an amateur triathlete. Lea Riccoboni accepted the challenge of confiding in Carole Daniel, who specialises…
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What is human capital?
You are probably familiar with the term, but you may not be entirely sure what it means. Eliane Bacha, Associate Professor of Management and Leadership at SKEMA Business School, explains human capital. Human capital can be defined as the intellectual,…
Frugal Innovation: How Companies Do More with Less
Back in the 1970s, during the energy crisis, the French had a slogan: “In France, we don’t have oil, but we have ideas.” That’s the spirit behind frugal innovation — a way of rethinking innovation in resource-constrained environments. Once the…
Effectuation: how to visualise your hidden resources
The theory of Effectuation encourages entrepreneurs facing uncertainty to take action based on the means at their disposal. But it assumes that identifying these resources is straightforward. The effectual tree diagram developed by Dominique Vian, a professor and researcher in…
Beyond Good and Evil: Why you should never have watched Dune in theaters
Traditional storytelling is a thing of the past. The new adaptation of Dune marks a radical shift from classic cinematic conventions. In line with recent changes in Western societies, notions of good, evil, and happy endings are being challenged. Sensitive…
Effectual Goals: The method to set goals without imposing them
What if we changed our point of view? Traditional management often dictates objectives, which can lead to resignation by those tasked to achieve them. The Effectual Goals method, however, can get a group of people to identify and agree on…
Digital marketing trends in 2025
TikTok, Canva, DeepSeek, ChatGPT… What will shape brands’ digital marketing this year? To capture attention and increase customer engagement, brands must evolve with the times. Many are embracing emerging trends, tools, and strategies that are constantly redefining digital communication. The…
Sailing in the Dark: the Vendée Globe as an Allegory for Entrepreneurship
As Charlie Dalin sets a new Vendée Globe record, sailing sheds light on a concept valuable to entrepreneurship: effectuation. Behind this term lies a different approach to managing uncertainty. Like at sea, innovation and facing competition are not simply about…
Hakuna Matata: can we still innovate when simplicity is supposed to be King?
30 Years Ago, The Lion King was Released. Mufasa, the King, took his son Simba by the paw and spoke to him about a Sustainable world—long before most political leaders. A world where Lions eat antelopes, but no more than…
Why you might want to rethink giving gift cards to your loved ones
For some, it’s a pleasure; for others, a real struggle. Every year, around the same time, we face the same challenge: finding THE perfect gift for our loved ones. Out of ideas (and time), we have all given in to…
Gender equality in the digital sector is still a long way off
Quatre ans après la mise en place de l’index Pénicaud pour l’égalité professionnelle, les entreprises du numérique que nous avons étudiées peinent à envisager un véritable plan d’action. Les mesures légales sont vécues comme une contrainte et la fatigue des employées commence à se faire sentir.
Unmasking Anger: Do Women have the right to get Angry (just like Men)?
Yes, you can. You can show your anger at work. However, depending on whether you are a women or a man, it will be interpreted differently. Research is not very forthcoming on the subject. As such, we have conducted an…
The 4 Big Four-inspired HR practices to fully embrace the New Work Pattern
Yujie Cai, Yunke Ma and Tianlin Zhu
With Covid-19, we have entered a New Work Pattern. Based on Research and an examination of the behaviour of the 4 largest international accounting and professional services firms, we have been able to identify 4 major HR practices that have…
The Michelin Guide: the big effects of the little red book on restaurant behaviour
Is being honored by the prestigious Michelin Guide really an opportunity for a restaurant? A study of restaurants in Washington D.C. conducted by Saverio Favaron, assistant professor and researcher in Strategy at SKEMA Business School, reveals how high-standing organizations react…
Are the Diasporas a springboard or a diving board for African football?
Almost a third of the players who play for their national team at the Africa Cup of nations (Afcon 2023) were not born in Africa. If recruiting players from elsewhere can temporarily strengthen African soccer, can it have harmful long-term…
AI & Marketing managers: keep calm and carry on!
Is generative artificial intelligence ready to replace me? Since its sudden emergence, this has been one of the major concerns driving the digital world. To gain a better understanding of the ethical implications, we spoke to 11 digital marketing professionals.…
How HR can benefit from ChatGPT (and when they shouldn’t)
Artificial Intelligence, and ChatGPT in particular, could become the right-hand “man” Human Resources (HR) has always dreamed of. Yet many HR teams don’t know how (and when) to use these tools… It’s difficult to ignore the increasing influence Artificial Intelligence…