Management

Nestlé’s Strategic Lesson: Why Sometimes the Best Decision Is to Sell a Business

Designing coherent portfolios for long-term performance

In an era of volatility, corporate endurance is less about expansion than about choice. In 2026, Nestlé, led by Philipp Navratil, is undertaking a sweeping portfolio, reminding that long-term performance begins with strategic coherence. Endurance is not a growth problem;…

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Between fashion and beauty: luxury brands and the challenge of coherence

Governing identity in a one-brand, two-entity model

It’s the beauty of luxury. When you read that L’Oréal just bought Gucci, it feels natural. But in reality, this alliance between fashion and beauty is a challenge. Each brand has its own ritual, its own way of doing things…

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A leader is above all a person who is aware of her body

Our body is so obvious that we are not even aware of it. Yet it speaks as much as our words or all the methods we put in place. Desmond McGetrick, Director of the MASTÈRE SPÉCIALISÉ® Project and Programme Management & Business Development at SKEMA's Grand Paris Campus, is inspired by the work of Arawana Hayashi to teach his students: being a leader begins with your body.

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“Don’t drink black coffee during Black Friday”

Bruna Jochims, assistant professor of Marketing of SKEMA Business School, took part in a study recently published in the Journal of Marketing. Its resounding conclusion is that “consuming caffeine before shopping leads to higher spending”. The behavior of more than 300 shoppers was observed in two stores in France and Spain and revealed that it was especially the case of non-essential items. You should read our interview with her before the Black Friday and the Christmas rush. 

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